Posts in category: Uncategorized

When running a small business there is a lot of competition. How do potential customers find you on the web? To assert your business as an industry leader, you must be the guru of sharp, fresh content.

So, what is content? Content is a message conveyed in different forms of communication. Content appears in the form of articles, videos, and blogs that are meant to entice and educate your customers and attract new business.

For small business owners who are new to creating great content, here are some starting points.

• Research

Read books and publications about your industry. Research your competitors’ websites and find holes in their content. Find out what they’re not telling their customers. Don’t simply sell to your customers. Recognize what their needs are and provide solutions to their problems. Ask probing questions. Give them information on why they are paying too much for certain products.

• Attention Snatching Headlines

Technology has made us all attention deficit. When people get online, they normally only scan websites. You’ve got seconds to get and keep their attention on your website. The headline should be edgy and honest. For example, I wrote an article about building an authentic personal brand. Instead of a lengthy headline, I simply asked: “Are You Real or Fake?” in my headline. I meant to strike a nerve in my reader, and it worked.

• Conferences and Networking Events

Reading books and publications are a great start, but you do have to attend events hosted by people in your industry with decades of experience. If you are in business, you will remain a student. These events are helpful because you will be able to meet customers, but you will also be able to generate ideas for videos and articles for your website.

• Social Media Platforms

Social Media is a definite way to reach millions of people in the most cost-efficient way. Utilizing social media can be helpful if you are strategic in your approach. Join online communities in your industry. Select two strong social media platforms and learn how to utilize them. If you have too many platforms, it becomes difficult to maintain a dialogue with readers. Conduct product testers and giveaways to your customers. Engage with your customers by asking them what content they want to see.

• Audio and Video Content

Audio content is in the form of radio and podcasting. By using tools like SoundCloud, you can create your podcast. It is a more intimate way to communicate on a small platform. You can invite guests on your podcast as well. Video is a way to reach more people and get your face out there. A popular video platform is YouTube. The downside to video is you will open yourself to positive and negative feedback whether it is warranted or not.

Keep in mind, content must be updated on a regular basis. As your business and industry changes, there will always be new subjects to write about. If you are passionate about your business, do whatever it takes to stay ahead of what’s current.

Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG. Pure crap as a matter of fact.

Ranking well in the search engines is not difficult. In fact search engine optimization is relatively easy. What stops most people from ranking well in search engines is misinformation. Every week there’s yet another quick fix to ranking well in search engines and people jump from one quick fix to the next hoping for that Top 10 position in Google and never achieving it.

There are 6 key areas of search engine optimization that you need to know about. These are the basics. Getting these right will help you achieve the Google rankings that you’ve always wanted.

Domain Name – The jury is still out on the how relevant a keyword rich domain name is. What I mean by keyword rich domain name is say for example your site was going to be about money making ideas then an idea domain name could be either [http://www.moneymakingideas.com] or http://www.money-making-ideas.com. My own personal preference is with the hyphenated approach e.g. http://www.money-making-ideas.com simply because I believe that search engines can read it more easily. To registed your domain name I would suggest using either 000Domains.com or GoDaddy.com

Content – Useful content. Not keyword stuffed, spammy pages. Write something useful for your visitors. If you can’t write then you’ll need to learn. Turn Words Into Traffic is a great resource for learning how to write content and is a resource that I use personally. Turn Words Into Traffic gives you an A-Z on article writing – from a writers perspective. If you don’t want to learn how to write content then you could always use Create Website Content Fast to help you speed the process up.

Keywords – Keywords are the words or phrases that you expect people to search for your site/service/content with. There are two distinct factors to consider when choosing keywords for your site.

1. You need to target specific keywords. For example if you have a website about dating then you’ll probably find it quite difficult to achieve high search engine rankings initially with that single term. However if you were to refine an area of your site to target say Gay & Lesbian Dating that’s more specific. You could also regionalize your keywords or key phrases e.g. Gay & Lesbian dating in Toronto. This refining process is often referred to as niche (pronounced neech) marketing.

2. You need to choose the keywords that you want people to find your site with. Put yourself in your visitors shoes – think about what they might use to find you in the search engines. What keywords or key phrases would you type into a search engine to find your site? What keywords or key phrases would your potential visitor use to search for you? Always, always think like a typical websurfer.

If you’re interested in seeing what people are searching for on the web and how profitable that might be for you I would recommend that you check out Good Keywords. It’s free and does a wonderful job of helping you find good keywords 🙂

I would also suggest that you try Wordtracker also. It’s a brilliant service for tracking down specific, popular keywords.

Keyword density – This is how often your keyword is used on the the page itself. For example if you have 100 words of text on a single page and you mention your keyword 5 times then you have 5% keyword density.

Opinions vary on this but anywhere from 1% – 7% is considered ideal. If this doesn’t make sense to you then it’s ok. The simple rule is this: less is more. Do not alter the text on your webpages to include your keyword over and over again because………well…. it looks stupid, won’t instill any confidence in your prospective customer and might also get you penalized or removed from the search engines.

Page title – Your tag is critical to your page being ranked well. Stuffing your tag with keywords in the hope of ranking well is pointless. Your tag, once constructed properly, will see you moving up the search engine rankings quickly. Bear this simple fact in mind when building your websites and it will serve you well.

Links – Having good links pointing to your site and good links within your site (an often overlooked aspect of search engine optimization) is pretty important as far as search engine ranking goes. Having other sites linking to yours proves the importance of your site to the search engines i.e. if the content on your site is so valuable that other site owners want to link to it then it must be important.

META Tags – Meta tags are dead baby. Well not quite dead but they are only used as a point of reference for search engines. It’s a shame to see websites that have their META tags still stuffed with keywords. It’s pointless. Put your primary keywords in the Meta Keyword part of your webpage but apart from that don’t lose any sleep or waste any energy on them.

There’s not enough space in this article to explain all of the above in the detail that I’d love to. Also I’m not a search engine expert so some of the explanation is best left to those that I learned from (Sean Burns and Jay Stockwell take a bow please 🙂

Having learned the basics of search engine optimization and submission I have achieved Top 10 Rankings for all of my websites. It’s not hard to do this. It just takes work, a little patience and a little common sense.

Recommended reading:

Rankings Revealed

Microsite Miracles

Professional service providers can be found in almost every marketing niche. In its inception, online marketing used straightforward practices during the initial start of search engine optimization, or SEO. Today, companies are finding they have to employ expert services due to the immense guidelines set by search engine providers.

Spamming has become so common that many service providers have developed rules to reduce the unethical efforts used to bypass natural ranking progression. Initially, a company could include a keyword in the main title and a Meta tag a few times in the content to receive a sufficient ranking among main search engines. The details have become far more intricate these days, making it near impossible for a business to achieve desired results without the assistance of professional SEO services.

SEO Strategy: Good Practices Accomplish Better Results

Beginning SEO strategy practices caused “keyword stuffing” to occur. This technique is accomplished by using the same keyword repeatedly throughout tags and the content, and is now shunned by major search engines like Google. While this technique slipped through for a while, search engines eventually caught on. In response, these service providers began using incoming link counts as another factor for ranking.

Google’s ranking algorithm also came into play around the same time. According to their algorithm, every page link is a vote that provides additional authority to the page. Buying or swapping of links became another form of spam. Focus changed again to the relevancy between the link and the site it led to. Subjects must be related to be considered legitimate by search engines.

SEO requirements are constantly changing as people find new ways to spam their way to top rankings. Google and other engines attempt to prevent ranking increases from bad practices. They even supply tools to assist with the process. Professionals must stay current on the latest requirements so they can provide the best services to their clients.

Penalties can result from shady SEO strategies. Since ninety percent of traffic comes from search engine use, these practices are a driving marketing force for most businesses. A business will benefit more when this service is done in a reputable manner. Various tools or techniques, such as article submissions, web site optimization, and blog postings, may be used by professional SEO services.

A business gets listed before others when the results page appears by increasing page rankings. The listing order is based on keyword relevancy and can only be enhanced through acceptable SEO practices. Google and other providers supply specific guidelines that must be followed to achieve higher ranks. These resources assist in creating natural ranking increases through ethical methods.

A reputable SEO strategy involves implementing quality site content, using proper titles like valid Meta tags, keyword research, and quality links. Professional SEO companies can ensure all guidelines are met while supplying effective site optimization. Not following search engine rules can get a website labeled as spam. A business site may be removed from the listing altogether if unethical practices are being used. It is best to find a dependable expert who can provide the techniques and service needed to achieve results properly.

SEO marketing is one of the most effective ways to increase revenue and traffic for any online business. With more and more online businesses popping up everyday on the World Wide Web, it is important to make sure that your website is visible to the audience that you are trying to target. Not only, will it help you stand out, but it will also help you attract more traffic to your website.

SEO as marketing is mainly important because it can significantly help you…

Sustain your business

There are plenty of websites out there, which have died out as a direct result of poor SEO marketing strategies. Today, starting an online business has become a lot easier. And many individuals have found out about the immense opportunities, which the internet has to offer. So, the overall competition is increasing online, and thousands of individuals are establishing their own websites to reach a wider audience and promote their business.

Therefore, it is very important that you hire a competent online marketing company to manage your SEO marketing, to ensure the survival of your business, among the hordes of other similar websites which are targeting your niche. Further, SEO marketing also helps you…

Reach a Wider Audience

No matter what you do, without an effective SEO marketing strategy, you won’t be able to reach a wider audience. And in order to increase the revenue generated from your online business, you will need that wider audience. The fact is that, every business needs customers to survive. And SEO as marketing can really help you get to those customers, in a much precise manner. Also, SEO as marketing holds significant importance in ensuring an…

All round promotion

Any experienced and competent SEO marketing company makes sure that their clients get maximum exposure and an all-round promotion on the World Wide Web. And they utilize various techniques to ensure that the goal is reached on time, and within the stipulated budget. These days, the only way to spread the word about your business is through proper promotion. And, an experienced online marketing company is your best bet.

The internet, just like the real world is full of competitors trying to hog the limelight, and gain maximum exposure. And therefore, the importance of SEO marketing cannot be undermined in today’s world. So, if you are planning to start your own website, and want to become the next big thing on Web 2.0, it’s time to realize, that somewhere down the line, you will need an effective search engine optimization strategy.

Some people think that SEO is not a part of affiliate marketing. That’s rather unusual.

It struck me. The main reason many advertising and internet affiliate marketing agencies don’t like to pay attention to search engine optimization is that they don’t fully comprehend search engine optimization and don’t understand how to execute a highly effective SEO campaign. Instead of admit their lack of knowledge, they like to pay attention to internet marketing methods they’re saying to understand well.

Search engine optimization benefits

A current MarketingSherpa study shows top organic positions are clicked 20 % of time and top paid-up advertising positions are clicked 10 % of time. However, if your site includes a top organic position along with a top paid-advertising position, the backlinks leading to the site are clicked 60 % of times. It’s a unique situation: 10 + 20 = 60.

Affiliate marketers’ insufficient search engine optimization understanding is a big mistake. Having a well-built, user-friendly affiliate website, advertising costs can be reduced.

Affiliate Entrepreneurs: Internet Search Engine Friend or Foe?

More often affiliate entrepreneurs or marketers really are a bane to search engines like Google. After I think about internet affiliate marketing junk e-mail, I think about all of the Amazon affiliates’ entrance pages. Individuals could be some pretty ugly Internet sites.

However, the best Internet sites I’ve seen happen to be affiliate Internet sites. For instance, one client doesn’t sell straight to customers. The organization’s Site offers info on the organization and offers an introduction to its items, but customers can’t buy something on the website. They have to go to a joint venture partner to buy. In cases like this, likely to join a venture partner is really better for that consumer. The affiliate is generally situated close to the consumer, which makes it simpler for the consumer to obtain the product personalized and shipped rapidly.

The task within the client’s affiliate Search engine optimization plan’s to supply completely unique content towards the search engines without taking advantage of them. Furthermore, almost all clients don’t want an overzealous affiliate to obtain the corporate site and also the entire affiliate network into trouble. Everybody should benefit: customers, the organization’s site, affiliate marketers.

Affiliate SEO and search engine marketing plans

Affiliate management is really a key component of the effective SEO/search engine marketing plan. A lot of companies make affiliate management being an afterthought, frequently towards the corporation’s hindrance.

I’m helping a nonprofit become unfrozen in the search engines. Regrettably, helping sites get unfrozen is really a normal, everyday a part of the job of SEO specialists. The company itself hasn’t spammed Google. The site is very easy to use, and also the organization is really a well-established brand. You will find no technical causes of the website not to come in Google’s index. Yet after digging around for causes of a Google punishment, we discovered the issue: affiliate marketers gone wild.

As part of the internet affiliate marketing search engine optimization plan, companies should explain the significance of offering completely unique content additionally towards the corporation’s’ content. For instance, effective information architecture is definitely a very important element of engine optimization. There are ways affiliate marketers can group and classify info that are superior to the way the corporate site organizes it? Some items sell better in regional marketplaces than the others. Most likely the affiliate site could concentrate on the best retailers because of its region.

I have seen regional affiliate sites’ cross-linking (internal, page-to-page connecting) vary by region. By showing a distinctive cross-linking structure, affiliate marketers provide unique information towards the commercial search engines with a 100 % user-friendly scent of knowledge for clients.

Furthermore, a FAQ, customer support, or help section might be unique for every affiliate site. Many affiliate marketers work directly with clients. What questions do individuals clients frequently pose? Getting these questions as well as their solutions obtainable in a FAQ, customer support, or help section provides completely unique content for clients and search engines like Google.

Finally, among the greatest mistakes I see with affiliate Internet sites and companies is forcing affiliate marketers to utilize a print catalog’s exact wording. Print copywriting works fine inside a print medium; it doesn’t always work with an internet site. Since affiliate marketers frequently know their clients very well, they ought to have the ability to modify product explanations without deviating in the corporate branding message.

The finish result? Affiliate sites don’t get strained from search engine results because of duplicate content, and clients find what they’re trying to find rapidly and simply.

In conclusion I can say that despite the fact that internet affiliate marketing junk e-mail is a big problem for that commercial Web search engines, internet search engine reps wish to include affiliate content searching results (both paid and organic), particularly if the content and content organization are unique. Customers appreciate content that’s customized for their individual needs.

To know more about SEO and affiliate marketing read us.

Optimizing a website has been the main goal of business owners for their site to gain popularity among online users. Because when their website has successfully made it into the top spot of search result pages, they are most likely to be visited by most people.

To be able to reach this goal, you must need to generate a large volume of traffic to your website. There are a number of ways to promote a website for search engine optimization (SEO) and article marketing is the most popular of them.

Article marketing is the process where you create quality content articles of good quality and have them submitted on different websites and article hosting directories. What gives an edge to this strategy is that it may be done without spending too much; all you need is effort and time to attain long lasting visibility on search results pages.

I’m pretty sure you’ve heard of it. But if you want to know more about article marketing and on how to utilize it for SEO, here are the tips you must consider in starting up with the campaign.

First and foremost, you must polish your website prior to starting with the promotion as this will keep your visitors from bouncing back to the previous page. To make your site professional-looking, you must work on following factors: content, layout, design, images, and navigation.

After you assured that you have a good landing place, now is the time to create quality content articles. Make sure that they are original, without any grammatical errors, and interesting enough to keep the readers’ attention.

Your articles must also be relevant to the nature of your business so you can automatically hit your targeted market. Avoid getting unsolicited visits by having irrelevant articles.

Also consider the title of the article and the lead of the content as these two are the ones that appear on search results. Make a catchy yet succinct title and lead to easily get the attention of the online users.

Don’t forget to include the right keywords as it boosts your visibility on the search result pages as these particular keywords are what people would most likely to type to find your website. Keep in mind to include these keywords in moderation as stuffing too many keywords will only reduce the quality of the article and confuse your readers.

Always attach back links to your material. When people find your website interesting and want to know more about your business, they can easily go straight to your site by clicking the link you have provided.

And lastly, you have to submit them on related websites. It is still OK to submit on article hosting directories since such sites will sort your article depending on its category.

Video Digital Marketing

Video digital marketing for SEO is very big in 2020 in the realm of search engine optimization (SEO). First off don’t forget to create videos and submit them to YouTube,Vimeo, Daily Motion, Blip, Wistia, Meta cafe, Veoh, and Mega video. Be sure to make each video at least slightly different. The major search engines such as Google, Yahoo, Bing, and Duckduckgo.com really don’t want you to post duplicate content. It’s either highly frowned upon or even Penalized. Check out Google console to see any penalties enforced by Google. You’ll also see keywords that don’t show their origin in Google Analytics in Google console. Make the video descriptions relevant with keywords that you’ve researched on Google Ad planner for traffic volume, and keyword competition.

The Web 3.0

The internet or web 3.0 is still huge albeit the term was coined a while ago. This is that the internet will be semantically or big data driven from now on. Google even uses latent semantic indexing to cross reference web pages and semantically rank them. That’s why it’s crucial to canonize your website pages especially the home page. Make sure your main URL is the same URL throughout the website information architecture.

Web 3.0 was termed by John Markoff of the New York Times in 2006. It refers to the third generation of internet-based services that all in all aggregate the smart or intelligent internet. It’s web based services that compose of the intelligent web. Those using big data are an example, using intelligent analytics reports, Google trends, Advanced advertising mathematics, Google Ad planner, Ubersuggest, and more.

Google introduced Rank Brain which we’re still only even beginning to understand in 2020. It came out five years ago. Rank Brain is Google’s AI that uses machine learning to rank web pages with latent semantic indexing mathematical models, then latent diriclay, and after that dirrivitive allocation.

This can be derived from a list of things that we can’t assume. It could be co occurrence in web documents. This refers to distance between the keywords on the page itself. Google Ranks the importance of keywords in a search phrase. So if you search for “Super Mario Brothers” it will rank the keywords that should come up and give them a score based on abstractions and meanings that Google generates rather than the exact phrase which could return the wrong results without the semantic Rank Brain modeling (connectivity modeling). Citations and links on the web. This would be if there are a lot of pages about Mario, Luigi, Bowser, Princess, Toad, that link to the web page. It looks at linking in text, Bias to corpuses. This means that Google only cares about trusted sites linking in as opposed to all of the internet. Searcher click data corpi may be used.

So this means that if you can brainstorm keywords that are semantically on topic and use them in the web page, then semantically you have a better chance of showing up first as opposed to just sprinkling in the exact keywords into the article and making the article even sound bad or robotic/un human readable or even keyword stuffed (a big white hat SEO no no).

Where the website is pointing is important. If the site links to a Nintendo website often then this is factored into the semantic connectivity. Also, be sure to look at competitors pages or other sites that are ranking for this phrase and get keyword ideas for semantic connectivity or even keyword suggest tools.

Bidirectional Transformers for Language Understanding (BERT) is the latest addition to Google’s AI.

It touches one out of ten searches. It gives Google a better understanding of how language is utilized to help learn the context of single words inside of searches. It’s important to follow these algorithm changes in case they can be optimized for in the future, which will most likely be so.

Google’s John Mueller finally gave SEO’s hints for optimizing websites and web pages for BERT. BERT focuses on the relevance of the text on the website pages. SEO’s need to make sure that the pages aren’t random at all. Being relevant also means original content. BERT is trying to catch keyword spinning tools. Don’t just post the same old same old, which an auto spinner can spin and pass SEO copy scape tools. Your content won’t be as relevant as more thought out content, more detailed content, and more relevant content that has more depth, content research, on hands journalism, and SEO content correspondence to it.

So you’ve just got your amazing new website designed. What now? How do you get your target market/audience to explore your new online business home? The answer? Online Marketing.

Online Marketing, also known as internet marketing, is the art of using various techniques and methods to advertise and sell products or services via the internet. These techniques and methods can be categorized into the follow: E-mail marketing, YouTube Marketing, Blogging, Social Media Marketing, Affiliate Marketing and more.

However, today I would like to focus on one main category of online marketing, Search Engine Results. Search Engine Results is divided into two sub groups – SEO (Search Engine Optimization) and Pay Per Click (paid advertising). More specifically, I would like to focus on Google AdWords.

SEO (Search Engine Optimization)

SEO is a natural/organic way of getting your website to display within the top results on search engines such as Google, Bing and Yahoo. This type of online marketing needs upkeep and will need to be maintained over time to ensure that the results are consistent. SEO provides organic search results.

SEO is a great way to build brand awareness and a lasting company image on the internet.

The concept of SEO is simple – optimize your website to be “search-engine-friendly”, however executing this is a difficult and time consuming task. SEO is not a once-off online marketing tool that you can use to promote your business, it is a long-term investment. The ROI of SEO is great and cannot be compared to any other marketing as it all depends on how competitive your niche market is regarding SEO and of course how good your team of SEO experts are.

Hiring the right SEO company is essential. Do not rush this step, if you do, you can either get your website banned and blacklisted on search engines or you could get the best online marketing out there. As mentioned above, SEO is a long-term investment, this means that every SEO/Website Design company out there that promise 1st Page Google results for X amount of money is wasting your money on cheap / illegal tricks. These tricks usually work for about a week or two, but once Google, Bing or Yahoo notices these tricks (and they will), your website and domain name will be blacklisted and removed from their search results. SEO isn’t a cheap service, it takes hours of tricky work. Quality online marketing companies know what their SEO is worth.

Google AdWords (Pay Per Click advertising)

Pay Per Click advertising, also known as PPC, is a method of getting 1st Page / Top search engine results by paying X amount of money for that 1st Page / Top position. Google AdWords has a system that allows users to bid on a certain keyword to rank within the top results. For example if your business sells used cars, you would bid on keywords like “used cars”, “second-hand cars” etc, and when someone types in “used cars” in Google, your website will appear all the way at the top of the search results. This form of online marketing can be very effective if used right and the ROI can be measured very accurately.

Even though Google AdWords sounds like a simple and easy to use online marketing tool, it has to be done by an expert. Countless people have blown thousands of Rands by adding an extra 0 to a few keywords or wasted their money by targeting the wrong search groups. Running a successful Google AdWords campaign is also a very tricky and time consuming process, however unlike SEO, Google AdWords will give you an immediate result. Getting a professional online marketing company to run your Google AdWords campaign will optimize your ROI and ensure that your search engine ads are correct and professional.

Online Marketing Conclusion

Both SEO and Google AdWords have their advantages and disadvantages. Choosing one over the other is completely up to the circumstances of the business. However, choosing both will always be a good decision. Running an Google AdWords campaign while doing SEO on your website is the ultimate online marketing solution. This will ensure that you are getting real-time results and traffic to your website from Google AdWords but you will also increase your SEO quality as search engines want to feature websites that are getting a lot of traffic.

Keen to launch your online marketing campaign? Contact Oneclickhere for a non obligation consultation.

“How long will it take to enhance search engine ranking?” – this million-dollar question chases every business owner. But, unfortunately, there’s no magic button to press that can rank your site in the topmost position.

However, we cannot undermine the concern of the business owners to increase their web ranking. According to a survey by Infront Webworks, the very first SERP (Search Engine Result Page) of Google receives about 95% of the web traffic.

Now, this may instantly remind you of PPC (Pay-Per-Click). Several site owners spend lots of resources on PPC to quickly occupy the top ranks. While this can definitely draw greater visibility to your site in a short span of time, the advanced users often tend to avoid the advertisement sites and prefer to check the organic results.

An interesting observation by New Media Campaigns reveals that organic SEO results are 8.5x more likely to be clicked on than the paid search results. Despite that, 87% of search engine dollars (about $10 billion) are spent on PPC and only 11% (about $1 billion) is reserved for SEO efforts. This means, the strategy that is over 5x more effective, SEO, is receiving only 1/8 of the resources spent in the market!

While PPC can boost ranking instantly, SEO helps to maintain the rank and that too, at a lower cost. This is why we strongly believe PPC has not affected the relevance of SEO.

Though we have already mentioned that there’s no magic, there are surely a few strategies that you may adopt to boost your organic ranking. One of them is to improve your on-page SEO.

# How to Improve On-Page SEO?

On-page SEO refers to the practice of optimizing web pages in order to improve the website’s search engine ranking and thereby drive organic traffic. But sometimes, SEO best practices suggested by random practitioners can be misleading. No worry. We got you covered. Our extensive guide will walk you through a few on-page SEO tricks recommended and practised by the experts at any top SEO agency that you must follow should you seek to improve your site’s visibility on Google.

1. Generate High Quality Content

Content is the heart of an on-page SEO. Google always prioritizes high-quality content. Informative and user-friendly content automatically drives more audience and thereby obtains a higher rank.

The first step to creating quality content is to choose relevant topic and keywords. The below-mentioned tips will help you to generate great content:

Keyword Optimization

With a plethora of complex algorithm, Google is consistently improving in understanding the searchers’ intent. No longer does it rely solely on popular keywords but deliver quality content that can address the users’ requirement. One of the primary objectives of Google is to enhance user experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. This is why it’s crucial to learn the ideal keyword density before writing a content.

Further, Panda algorithm evaluates a website based on the content quality and pages with high-quality content are generally rewarded with higher ranks.

Our suggestion is to conduct keyword research and incorporate long-tail keywords. These keywords are more specific and bear close proximity to the search queries. Also, ensure that the keywords occur naturally or organically into the content and don’t appear to be forced.

Add Relevant, Engaging, and High-Quality Visual Content

Visuals register more effectively in human brains. Our brain can process visuals over 60,000X times faster than a text. Further, a study by Venngage reveals that visuals can increase the desire to read a content by a whopping 80%.

While uploading any visual content, make sure to optimize them properly. For instance, compress the image without affecting its quality and ensure that it doesn’t take a long time to get loaded. While JPGs are used for high-quality images, PNGs are ideal alternatives for logos, icons, etc.

Also, use Alt tags (alternative text) so that the search engine spiders get a clue on what the picture is about. Below we will discuss in detail about images Alt-text. So keep reading.

Include convincing CTAs

Include Call to Actions (CTAs) to lead traffic to the products and offers pages. This can effectively help in driving more conversion and thereby boost ROI (Return on Investment).

Page content is central to all the on-page SEO processes. Other on-page SEO elements stem from the page content, so invest enough resources and time to develop and optimize it.

2. Site Architectural Elements

Site architectural elements indicate the constituents of your website and individual pages. How you structure the website helps Google to crawl the pages and the content.

Page URL

The page URLs should be easily comprehensible by the readers and search engine. These are also important in maintaining the site hierarchy as you create subpages, blog posts, and other types of internal pages.

https://moz.com/blog

In this URL, the blog is the sub-domain and “moz.com” is the domain. Check out the following tips to write SEO-friendly URLs:

Remove unnecessary or extra word

Use “https” if possible since Google uses it as a positive ranking factor.

Internal Links

Internal linking refers to the process of hyperlinking to other pages on your website. This is important for on-page SEO as internal links send traffic to other webpages on your site and intimate Google that your site is helpful and valuable. However, make sure that the links correspond to the topic of the content because stuffing irrelevant internal links will affect user experience.

As we already mentioned, enhancing user experience is a crucial concern for Google and so should be yours. Therefore, link only those pages that can truly help the readers to know more about a particular niche. Only then can you expect to drive higher traffic to those pages. If the users find the linked pages to be irrelevant, they will leave the page increasing the bounce rate. Also, it will produce a negative impact about your brand.

Check out the blog and learn how to audit internal links – https://www.searchenginejournal.com/audit-internal-links/304303/

Site Speed

Do you know that about 40% of consumers do not wait more than three seconds for a page to load (source: Hoboweb)! This speaks volume of the importance of optimizing page speed to enhance user experience and increase retention rate. You may check the site’s speed using Google’s PageSpeed Insights tool.

Code optimization is a popular strategy to speed up the loading time. You should remove any line breaks, unnecessary spaces, and indent the code. It’s also a decent practice to put JavaScript files in the footer section of the web page so that they load in the background without delaying the appearance of the content on the web page.

Mobile Responsiveness

With mobile devices generating about 51.51% of the global traffic (source: Statista), it has become crucial for the business owners to develop mobile-friendly sites.

It’s critical to choose proper website design, theme, and content layout that’s easily readable and navigable on the mobile devices. Also, if you’re not sure about the mobile responsiveness of your site, use Google’s Mobile Friendly Test tool.

3. HTML Elements

HTML elements indicate the elements in the source code of a web page. (Quick tip: To check the source code, right click on the page > view page source)

Title Tag

The title tag or the page title is a short description of any web page that appears at the top of the browser window. The title is the first cue for the search engine and the visitors what they can find on the respective page. Here are a few best practices to optimize the title tag:

-Keep it under 70 characters. Longer title can be cut off in the search results.

-It’s better not to stuff the title with keywords as it delivers a spammy and tacky reading experience.

-Make sure that the title is relevant to the page.

-Do not use all caps while writing the title as it affects readability.

Meta Descriptions

Meta description is a short and compact page description that comes below the title in the search results. It can influence the Click-Through Rate (CTR) in that a catchy and relevant meta description has a better chance to drive traffic than a random and haphazard one. Therefore, it’s important to optimize the metadata.

Here’s how you can make a proper meta description:

-Write a compact description revealing the USP of your products or services.

-Make sure to keep the meta description within 160 characters.

-Avoid using characters like “-“, “+”, or “&”.

-Include the entire keyword or keyword phrase.

Image Alt-text

Image Alt-text is SEO for the images. This will help Google to accurately index the image content. Even if the image isn’t loading during some technical glitch, Google can still read the alternative text and help in ranking the page.

Bear the following points in mind while adding image-Alt text:

-Make it specific and descriptive.

-Ensure that it is relevant to the context of the image.

-Keep it below 125 characters.

-Use keywords sparingly and do not stuff them. If these do not naturally fit in, try to use semantic keywords or the most important terms in a long-tail keyword.

We understand that a lot of tasks need to be accomplished when it comes to optimizing your site. And this is why we recommend you to outsource SEO services from any reputed SEO agency.

Conclusion

After finalizing your SEO plans, implement these strategies on your website. Remember that SEO is not a do-it-and-forget-it deal. Therefore, you need to constantly track and modify the existing SEO strategies so as to keep your page relevant all the time.

Hope our guide has helped you to understand how to achieve a competitive edge with advanced SEO tactics. Still, if you have any query, feel free to reach us.