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You have superb products or services to offer and you have built a professional website. You have all you need now to take advantage of advertising on the web and have thousands of customers heading your way. Right! Well, no actually. You need to consider search engine optimisation to get Google to rank your website. So, here are some of the best SEO practices all businesses need to consider.

Put in the work with SEO optimisation

A good quality website and products are essential for your business but you need to do more. People are not going to find your site online among your competitors. Your site isn’t going to appear magically in the top Google search results, you have to work at it.

We are going to show you the best SEO practices all businesses need to consider and how you can implement them.

Why Google optimisation is essential for your business

Businesses around the world compete when selling the same products/services. To get visitors to your site you have to use keywords that people search for, to get onto the first page of the search engine.

SEO search engine optimisation relies on numerous different factors, of which keywords are one part of the SEO strategy. However, it is an important one.

Search optimisation is essential for businesses as without it, your site is not going to rank and if it doesn’t rank online, people are not going to be able to find it. If they cannot find it, you lose out on sales. It is as simple as that.

With this in mind, here are the best SEO practices all businesses need to consider.

Guest posts on relevant platforms

A good tip for SEO search engine optimisation is to guest post on relevant sites.

This is an important part of link building strategies and it can help your business a great deal. However, when considering building links you do have to consider that any links you gather should be relevant and high quality.

For instance, if you are in the business of selling pet products, try to get links on brand name sites related to pet products. A poor link would be to link to a site that has nothing to do with the pet industry.

It does take a great deal of time to link build and this is why we recommend putting your link building strategies into the hands of a professional.

UK Linkology is a top company in the United Kingdom, offering packages to obtain high-quality backlinks.

Not only does the company find relevant high-quality sites for your backlinks, but they also offer content writing services and post them on your behalf.

Consider the “People also ask” section of Google

One of the key targets for search optimisation is the Google snippet. This is the text seen at the top of search results. This should be relevant of course to the article and content on your website.

However, one of the best SEO practices all businesses need to consider is the “People also ask” section on search results.

It is a list of questions that people have asked about the search query. In the case above, we typed in search engine optimisation and Google showed related questions that people had asked, for example, what is search engine optimisation.

People can click on the question and the answer taken from a section on a web page is shown, along with a link. This can be a very valuable part of any SEO strategy because your site and a link are shown on the top of the page.

To take advantage of this you will need to have written content with questions and answers. These should be clearly and thoroughly answered. It is not easy to get a mention in the “People ask” section but it can pay dividends when you do.

Make sure you know what your visitors want

You might think you know what visitors want from your site, but what they actually want may differ a great deal.

You will want to create a website that Google and other search engines will love but you also need to concentrate on what your visitors want and need.

In fact, this is very important, as one of the main missions of Google is to offer web users high-quality content that answers what they are looking for. Therefore, your website should be Google-friendly and visitor friendly.

You can cheat a bit and do some research into your competitors that are doing well. By checking out the competition, you can find what keywords work best, what type of content, what SEO methods they use and more.

Use video among your content

Finally, the last in our best SEO practices all businesses need to consider is using video in your content.

Video content has become very popular and it is a great form of any digital marketing campaign. When considering videos you could upload them to your website, Facebook associated page, TikTok, YouTube or other social media site. These can be all great sources for bringing in more visitors and turning them into customers.

You can use video content as part of your search optimisation and a good way of doing this is by answering questions that people ask. As long as you provide informative content in videos, you cannot really go wrong.

In summary

The above are some of the main strategies and best SEO practices all businesses need to consider to boost their rankings in search engines.

Of course, you can implement the above yourself but you might want to consider taking on professional SEO services to do it for you. A professional company can help to get your business website into the top search engine rankings. They can also help with local SEO, something essential if you have a brick and mortar store and want to attract more local customers.

A search engine optimization consultant (seo consultant) provides

search engine optimization services to clients who own websites

and would like to achieve a beneficial ranking in the search

engines.

As a seo consultant you optimize websites using various search

engine optimization strategies in an attempt to achieve a

desirable ranking in search engine search results.

Since it is sometimes challenging to get a decent ranking

organically through search engine optimization due to rabid

competition on the internet and frequently changing search engine

rules, most seo consultants also offer pay-per-click campaign

design and management services to the search engine optimization

clients.

If you desire to become a seo consultant you need to take the

initiative to learn the nature of the search engines. You can

experiment with your own websites to gain practice and experience

in search engine optimization and to apply and test techniques

and practices that you learn in your studies of search engine

optimization.

When you launch a business as a seo consultant, you will likely

have customers who ask you for references or samples of websites

that you have provide seo consulting for. It is a good idea to

have some sites that you have achieved great search engine

ranking for to refer them to in order to build your credibility

and to let them know that you actually do know about search

engine optimization techniques that will boost a website to the

top of the search engine results.

There are a number of training programs, published materials and

forums to help people learn strategies applied by a seo

consultant to optimize a website for the purpose of boosting its

ranking in the search engines.

There are some things you need to be aware of; however, when

pursuing training and ongoing education activities in the field

of search engine optimization. Mainly, the search engines rank

websites organically based on algorithms which are the search

engine’s rules for determining the relevance of a website to the

search terms used by search engine users.

The search engines change their rules frequently, so a strategy

that worked yesterday may not work tomorrow. This is a problem

with search engine optimization and seo consultant training

materials. They can become outdated often, so in order to really

master the art of search engine optimization to become a

professional seo consultant, some ongoing education, trial and

error is necessary.

Aside from learning strategies that work for search engine

optimization, some of the skills that are needed to be a seo

consultant are the ability to conduct keyword research and to

develop a search engine optimization strategy; the capability to

create keyword rich content pages and sales pages for websites;

interpersonal communication skills and strategies for

implementing effective linking campaigns; and the ability to

strategically place keywords in a website’s html code.

These are strategies that a seo consultant applies rather

consistently in order to prepare a website for optimal

performance in the search engines. There are more strategies that

change from time to time, but for the most part, these are the

skills needed to work as a professional seo consultant.

If you lack some of the skills pointed out, that doesn’t mean

that you cannot be a seo consultant. Review your strengths and

weaknesses as they relate to the skills and determine what you

can effectively do yourself.

For those tasks that you are personally uncomfortable doing,

there is always potential that you could outsource them to

providers who specialize in the specific areas.

While you’ll certainly make more money as a seo consultant if you

can complete all of the seo tasks yourself, outsourcing is often

a business practice that proves to be fruitful and effective.

Organic SEO Rankings Can Increase Web Visibility by 67%

Organic SEO is the procedure of getting your website ranked high in the Search Engine 1-10 positions on Google, Yahoo, AOL, & now Bing. Each Search Engine calls for a different SEO Process, but if you Optimize your website for Google, then that is a great start.

SEO / Search Engine Optimization can be very complex and will involve many fundamentals for good rankings on the Search Engines. We have outlined a few. Each Optimization process ties into each other. One of the most important factors that we have found as an SEO company is doing the correct research on the company we take on, such as knowing their industry, competing companies, location, target market, and the correct layout of our clients website, which plays a major role in how we Optimize their website.

Once we have ran a few SEO Stress Test on our clients website then we will proceed with the research and begin to build a SEO Blue Print with a some basic steps that we have follow to obtain high Organic Rankings via the Search Engines. Below are some basics and a brief explanation of what they mean, without getting into to much SEO jargon.

Search Engines will look for these pieces of information located in the websites source coding. Since Search Engine Robots/Spiders can not read images they follow html code.

Keywords- Are what you would like your website to rank on the Search Engines when a prospect types in a word or a long-tail stream of words. Looking and adding the right keywords to your website source code calls for extensive research on your competition, GEO targeting your prospects, and what a prospect will type in. There are may elements to keyword research, it used to be a 1 to 3 keyword term was the best now studies show 3 to 6 words per keyword is the best option now. Most Searchers are starting to use Questions, Area Codes, Zip Codes, Cities, Counties, States, and then some. Selecting the right terms for your website will make or break your SEO Process.

Meta Tags- Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site. Typical Meta info is Title, Keywords, & Description. Since the Search Engines do not weight results completely on Meta Tags because of the abuse from some SEO Companies, you have to add other Optimization procedures to the SEO process.

Website Content- Well looks pretty self explanatory, on the other hand it is not. Search Engines do require good and precise content that is written for the end user which is a prospect for you. Most Search Engines will ask that a web page consist of about 1000 words. Now here is the tricky part, how do you develop keyword density that is written for the Search Engines but also for the prospect. Search Engines have become smarter than most SEO Companies would like to thing. If SEO Companies had content that was not keyword stuffed or with hidden keywords on the web page then we would not have this problem. There is a formula that calls for keyword density that depends on the amount of content VS. how much value a keyword has. This means that keywords have to be used a certain amount within the content and placed in the right spots located n the web page. Not as simple as just writin content for your website.

Header Tags- The to tags are used to define HTML headings. defines the largest heading and defines the smallest heading. Header tags are the outlines of the web pages which portrays the attention of the significant information to the users. Are those areas on a web page enclosed by heading tags. example: Position Masters (heading tags vary in weight (size & density) depending on the status of the heading or sub-heading, ie, H1,2,3,4. They are part of HTML language.

Alt Tags -Text that accompanies an image. If a user has the browser set not to display images, or is using a screen reader, they will rely on this text to tell them what the image is. The text can be seen when hovering the mouse over the image, or is read out in the case of a screen reader. This is very important is you have a website that has a lot of images. Since Search Engines read text and code having Alt Tags are essential so the Search Engines can pick up what the image is and also will add to keyword density in the source code.

Above are just a VERY FEW basic steps to follow. Search Engine Algorithms are very tricky and constantly changing. We have done Organic SEO for many different types of companies and we have successfully Organically Ranked them all.

SEO / Organic SEO is an Art and a Process that we take pride in. Once we have Optimized your website the fun starts. The purpose of you have a website is so that many prospects see & use your services or buy your products. I hope that this has shed a little light on a subject many do not understand

SEO can be best described as an aggregate of all the activities involved in making the website more popular and producing a high volume of referral hits from search engines. It also involves many other tasks which include link building, competitor analysis, keyword research, content development and marketing and many more.

Well! A lot of people these days, no longer consider SEO as work or a task, but take it up as an art. It is indeed an art that personifies passion for attracting audiences to a website. It is the passion that plays a major role here. People are embracing SEO not just for perks rather because it offers endless opportunities to excel and gain a competitive advantage over the others.

A few reasons to state why many people are opting for SEO:

SEO is quite appealing to people, because it offers them a platform to actually do what they want. People have become more inquisitive and experimental these days; for e.g. they post something and promote it rigorously to make the post visible across various platforms. This task of promotion is often taken up as a hobby where people invest their time and energy in a website’s promotional activity.

SEO currently is perceived as a competitive game with specific goals. Tracking the traffic generated to the website or lead conversation is an integral part of SEO activity which has an essence of competition. If one is competing with a business rival, if they could move one level above their rivals on the SERP, it is considered as successful. The competitive nature to sustain a reigning position will grow strong. These things are above monetary gains, they are more self satisfying.

SEO has a lot of learning involved in it. There is a lot of scope for gaining knowledge and upgrading essential skills. Since this field (in fact a field which is here to stay) offers such scope for career improvement, people are eagerly taking up SEO, with futuristic goals in mind.

More people are opting to work as freelancers from the comforts of their homes or locations. These days’ people are aware that to be successful, all they require is to keep themselves abreast with the latest standards in the SEO field, ability to formulate clever and creative marketing strategies and a passion for research; hence they are finding this field lucrative.

Conclusion:

Besides these above mentioned reasons, monetary gains also play a vital role in attracting people towards this field. This is a dynamic profession where there is no requirement of any special educational or technical qualification to start your career as an SEO professional; all it requires is a passion to excel and to enjoy what you are doing.

How Does SEO work?

Before we dive into SEO and find out more about how does SEO work, Let us first understand what exactly SEO is.

As we all know, digital landscape is evolving faster than ever before and thus creating an urgent and immediate need for all the online businesses to not just embrace but also capitalise on the rising online trends and the digital economy. Although, there are many digital marketing strategies to gain online business from, but the most effective and sustainable is the organic method, part of which is SEO or Search Engine Optimisation.

Search engine optimisation helps website, blogs or webpages to be found by the search engines for related keywords. SEO is also commonly referred to as “organic”, “natural”, “unpaid” or”earned” results.

How exactly does a Search Engine works?

There are two key steps responsible primarily for search engine results. They are as follows:

Crawling: Search engine bots crawl all the web pages linked to a website. Major search engines like Google crawl millions of pages on a daily basis.

Indexing: After fetching all the pages through crawling process, these pages are then indexed in the database for future retrieval. The process of indexation is extremely important. The more the number of indexed pages of your websites, the greater are the chances of improving your rankings. Although, it depends on the strategies you formulate.

Major Search engines update their algorithm on a regular basis and there are various factors that influence these results directly or indirectly. It is advisable to update sitemaps

How does SEO work and what are the best tips to improve SEO?

Search Engine Optimisation depends on a number of factors the influence the rankings directly or indirectly. We would uncover all of those factors in this article. Here are the key factors:

Content – It is one of the most important SEO factors. Anyone who has heard about digital marketing must have also heard that “Content is King”. It is true. On numerous occasions Google has said that it rewards sites with great content. So if you want to outsmart other websites, when it comes to SEO, you might as well want to focus on its content. Wishing content section there are some important factors that must be kept in mind such as readability, use of H1/H2 as appropriate and keeping a check on use of passive as well as repetitive sentences.

On-page SEO – If you want to outwit your rivals, You need to work on your site’s on page SEO. Get the fundamentals right. Work on the meta-description and keywords carefully. Focus on content as well as internal linking. Add relevant titles, optimise all the images (add alt-tag), Infuse a mix of H1, H2 headings and subheadings, add LSI keywords by keeping a check on keyword density. Length/description needs to be according to the keyword difficulty. The higher the difficulty, the detailed your content should be to outscore and please ensure you get the basic right.

Backlinks – Generating quality backlinks is extremely important to boost the domain authority and page authority of your website. Some of your efforts should also be focussed on creating enough great quality backlinks. Most of this should be achieved by creating compelling content because the better the content you produce, the higher are the chances of people linking to your website. Stick to the relevance because if the links are irrelevant then it would do more harm than good as far as Google rankings are concerned. It has to be generated through ethical methods only with the right types of backlinks(white hat strategies).

Website speed (Page Load Time) and user experience – Google rewards the sites that are faster. It focuses on user engagement more than anything else. What it means is – fundamentals of the site needs to be intact. Look at your site speed (page load time). This was made clear it the latest Google speed update. You need to adjust/arrange accordingly. You need to also work on the user engagement metrics such as the number of clicks/Out of total impressions. Focus on the bounce rate, page views, session and all these metrics to understand in great detail. Simply put “faster the site, better the results”.

Mobile Friendliness – As we discussed in earlier part of the article that Search Engines update their algorithms regularly and as per the latest Google algorithm update it confirmed that the friendlier the site for mobile users, the higher the rankings of its pages. Therefore, Mobile Friendliness affects your SEO efforts. Do check if your site is mobile friendly or not. If it is not then that should be your first priority.

Domain Age, URL and Authority – Age of the website, URL and it’s DA /PA (domain authority and Page Authority) are all important factors of SEO. DA/PA would improve with a number of strategies – backlinks, internal links quality of the content.

Image optimisation – Optimising all the images on your site is advisable as it improves your chances. Add relevant titles and alt tag to all the images. It adds a lot of value when it comes to image search results.

Social Signals – Social links or signals can not be overlooked when it comes to (search engine optimisation) SEO strategies. These are authority signals that not only increase your visibility but also generate links in the forms social signals. One can share its site on social media platforms to boost signals. The more, the better.

Structured Data – Focus on the structure of your web pages as they should be thoroughly aligned. Update the sitemap. Bottom-line is you have to think from your user’s point of view since we know that user engagement cannot be overlooked.

Conclusion: Now, we know how does SEO work and what are the key factors that influence or expedite your organic digital marketing efforts, Keep these in mind and work on these parameters individually to outsmart others and rank your or your clients site on top of the SERP (search engine results page). Evidently, SEO is one of the most effective strategies to capitalise on the rising digital economy and it also gives your sustainable results as long as you follow the right strategies and keep the basics intact. It is an ongoing process and requires constant efforts.

Content marketing is the use of content to attract an audience and translate that to sales. SEO writing is creating search engine optimized content so that you capture the attention of search engines on the web. The way you word or write your content will determine how fast you grab the attention of the search engines thereby affecting your position on search results.

Tips on writing good SEO content

Like in everything else there are rules as to how you can or cannot write your search engine optimized content. It is up to you to keep these rules in mind when writing. If you use these tips you can write a simple and excellent article for your content marketing campaign.

– Keyword

A keyword is something that describes what you are marketing or what your business is all about. It doesn’t have to be a word it can also be a phrase as long as it describes what your business is all about. The words or phrases you choose as keywords should be placed strategically throughout your article so that the search engines can grab on to it quickly.

– Picking keywords

To choose ideal keywords, research on the top keywords associated with your business that are popular on search engines such as Google. Select the keywords that you like and most describe your business and then use them strategically in articles.

– Paragraphs and subheadings

Then you must have subheadings and paragraphs in your articles. These make the articles easy to read and also help in keyword placement. An article that flows from start to finish without breaks is tiring for a reader. It’s advisable to break down ideas into sizeable paragraphs with subtitles for easy reading.

– Keyword placement

Once you have the word, then you must be mindful of placement. Ideally, your keywords must feature in the title. Make sure the keyword is in the first paragraph and last paragraph. You should also put the chosen word or phrase in a subtitle or two of your article.

– Avoid keyword stuffing

Ensure that you do not pack your article full of keywords, this is keyword stuffing, and it is not allowed. Your article should have a good flow with the keywords placed in a sensible manner all through.

If you write SEO articles using these tips you are sure to have good rankings on search results which may translate to high sales or popularity for your business.

So you have just started an internet business, now what? If you want your products or services to sell, then you must get traffic flowing into your website. In internet language, traffic is defined as the number of internet users that visits your website. The rule of thumb here is that the more traffic your website has, the higher the chances that the people who visit your website will be interested in what you are offering and eventually purchase or avail of whatever product or service that you have.

The main source of traffic into your website is through internet search engines such as Google and Yahoo. People will type in keywords which they are interested in and these search engines will list down all possible websites containing these specific keywords. The tendency of people who use search engines is to prioritize visiting the websites contained in the first couple of pages provided by the search engine. If your online business is relatively new, then your website may have a low search engine ranking and therefore may be buried under pages after pages of other websites offering the same products and services as you are. However, there are ways to make your website more visible to people and to increase its traffic through the use of SEO services.

SEO is short for Search Engine Optimization. This is basically defined as improving the ranking of a website so that it will appear in the first page or the first few pages of search results. An SEO service provider’s main responsibility is to make sure that your website is more visible to increase your potential market. Most SEO provides will do the following for you:

• SEO service providers will assign people dedicated to working on your website. These people will join online forums and discussion boards related to your business and leave signature links to your website. These people will actively participate in the discussion and answer queries related to your business. If the people in the online forum find the answers helpful then they will become interested to visit your website and eventually may give your website some business.

• SEO service providers will also submit your website to different search engine directories such as Google or Bing. The more links your website has, the higher its ranking will be in search engine results.

• A website that offers new information on a product or service at a regular basis will be frequented more by interested people. SEO providers will make sure that the information included in your website is up to date. They may do so by uploading new articles on a daily or weekly basis.

Although a website owner may write his or her own articles, SEO providers make sure that the articles that will be published on your website have the necessary keywords or keyword phrases that will help it increase its rank in search engines.

If you have an online business, you should focus more about the products and services that you are offering and not have to worry whether your website is effective or not. If you do not know anything about how to make your website be more visible to more online customers, then let the experts do it for you. Hire an SEO service provider now and prepare for a wider customer base.

If you are an entrepreneur you must be accustomed to do business in a very structured manner. Usually, the chances are more that you must be managing almost every business processes all by yourself. Now at a time like this if you plan to swap over to the Internet marketing world, you will soon realize that you actually require functioning a bit different from your competitors to be more successful.

Nowadays, many people make use of search engines to get information on any product/service and so you need to be more familiar with the importance of being ranked high in these search engines. Ranking high in search engines can help you bring in more traffic to your webpage resulting in interested readers who might decide to do business with you. All of this can ultimately enhance your sales. For such expansion to the online customers, you need to hire a dedicated team of SEO experts for unique and consistent webpage optimization.

Outsourcing Benefits for small business promotions

The key benefit of outsourcing is that it makes you free from any sort of tension. This is because outsourcing does not distract you from the core business related issues. Therefore, it is always better to focus on the productive things that can make a big difference to your income rather than waste time on trivial things like no updated Blogs or need for a new plug-in for your webpage.

Along with this, nowadays SEO outsourcing services is available at quite an affordable rate. Even if you compare the cost of hiring in-house SEO experts to SEO outsourcing you will observe that outsourcing is much cost effective and easy to approach.

Why should you hire an SEO company?

Besides, considering factors like the time and cost, there are many other significant factors that you must consider before going for optimization of your webpage by professionals:

Quality optimization: SEO is an ongoing process that requires a good amount of time to be spent on. It need a complex research and methodology to be implemented and hence should be done with enthusiasm and patience. SEO webmasters usually have the knowledge and experience to work with competition and for different online marketing needs. They can easily standardize the optimization of your web page and thus producing a quality product.

Dedicated SEO services: Hiring an SEO expert will also be useful for dedicated promotion and marketing of your webpage. Firms providing SEO services will periodically update you with reports indicating the performance of your website as compared to your competitors in the market.

Result Oriented Services – You can be assured of getting desired results with Ethical and Professional SEO Company as they generally implement a structured SEO strategy for your site.

SEO Outsourcing India

Presently, India is one of the most preferred countries being chosen for offshore SEO services. Professionals from India excel skilled resources that can work for you dedicated with utmost professionalism and result oriented strategies. Moreover, most SEO companies in India can also help you to contemplate various optimization strategies and select the right resource according to market trends and requirements.

Today, SEO Outsourcing is the best option for all the web solution needs for a small business wherein you can save your money on other expensive Internet Marketing campaigns and invest them in your business expansion. Therefore, it is very essential for small business owner to understand the need for website optimization and outsource SEO processes to offshore countries to get maximum return to their investment.

When it comes to Search Engine Optimization, you need to invest a pretty good deal of money and time. If you are a dentist, Search Engine Optimization is more important for your website if you want to stay competitive. With these campaigns, you can develop trust with your clients and patients. In this article, we are going to share with you a few dental SEO tips. By following these simple tips, you can optimize your website to ensure it can attract more traffic. Read on to find out more.

First of all, you need to make some primary changes to your website. For example, you need to change the navigation system, quality of the content, compatibility with mobile devices, and page load times, just to name a few. With these steps, you can make your website SEO-friendly. Given below are 5 tips that can help you even more.

1. Intuitive Navigation

Make sure that your website offers a great user experience. In other words, your prospective clients should be able to find and navigate your website without any problem. In other words, they should be able to find their required pages on your website.

There should be a menu on your website that should allow access to other pages on your website. This is important if you want to get the most out of your website. If your website is not optimized from this angle, you may lose a lot of customers and clients to your competitors.

2. Publish Quality Content

First of all, the primary features of a quality blog post or article are engagement and originality. Make sure you don’t just add clickbait titles. The idea is to publish content that your readers will find interesting engaging and informative.

By offering quality content regularly, you can keep your readers coming back for more. This is how you can develop trust with your prospective clients. So, what you need to do is share quality tips for your clients to make sure they can keep their teeth in good shape.

3. Mobile-Friendly Structure

Today, search engine bots are smart enough to find out if your website is mobile-friendly or not. In other words, your website should be easy to navigate on mobile devices as well, which includes mobile phones, tablet PCs, and other devices.

As far as web design is concerned, this is one of the most important parts. If your website is not optimized for smartphones, it will fall behind in the world of competition. Another important thing to keep in mind is that a mobile-friendly site can rank better on major search engines.

4. Fast Loading Times

Apart from being mobile-friendly, your website should not take ages to load. In other words, each web page on your website should not take more than 3 seconds to load. The reason is that online visitors are very impatient these days. So, they will click away if your website takes too long to load.

An easy way to make sure the web pages don’t take much time to load is to reduce the resolution of images on each page. It is better if you publish fewer images on one page.

5. Quality Backlinks

If you want to rank higher in major search engines, we suggest that you get quality backlinks from authority websites in your niche. The idea is to get quality backlinks, and quantity does not matter. If you have plenty of backlinks, your website will be considered as a foreigner in your niche by search engines and your clients.

In short, we suggest that you follow these dental SEO tips if you want to get a lot of traffic to your website.