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Buyers are out there, it’s just a matter of rounding them up and keeping in touch. It helps to be able to determine which type of buyer you are hunting for from the start. Remember this: you’re the person who has something they want when a buyer calls you; if you are calling them then you are trying to sell them, let’s insure buyers call you so you remain in the position of power from the start. You should Be a Real Estate Heavy Weight.

Let’s look at a few categories of typical buyers to get some perspective on their mindsets and how and when we’ll market to find them in order to supply their real estate buying needs.

o Rehabbers: These are folks looking to fix and flip property for quick turn profits.
o Landlords: These are folks looking to buy to rent out to others for long-term equity accrual while generating a positive cash-flow every month.
o Wholesaler’s: Will either buy or put an option on your contract to hopefully flip the paper to another buyer who is willing to pay more.
o Lease Option end-buyers: These are folks who can’t qualify for a loan of their own but want to be home owners as opposed to renters again.
o Retail Buyers: These are end buyers who can obtain a mortgage or have cash and generally buy the property for their own housing needs.

There are variations of buyers out there but the above 4 types are generally considered the prime targets of people who have property to sell. Understanding each buyer’s mindset helps you to market to those buyers interests, do they want quick cash, long-term wealth, tax deductions, a place to call home etc… If you ask enough general questions you’ll quickly discern which type of buyer you have at hand. Once you know, you can then tailor your offers and present properties that satisfy what is important to them.

Buyer: Someone who is ready, willing and qualified! Those that aren’t qualified may be perfect tenants, lease option buyers or owner finance candidates, so qualified can have different meanings.

Ready: Someone who is in the market to buy within 1-45 days, keep in mind a retail or lease option end-buyer generally buys once and they’re out of the game, landlords, rehabbers and wholesaler’s are more likely to buy multiple properties from you over time as they accumulate, sell or flip existing assets. Having active buyer’s lists in different categories that are often ready to buy property is a very smart way to operate.

Gee Danno, how do I find these people? Ah! I’m so glad you asked! Let’s start out with one of the all time greatest methods to kick-start your building a buyers list. In your search for bargain priced properties of your own, it makes sense that you will eventually find a very good deal, once you have a superior deal to offer you turn around and market that property at cost! Yep, no profit for you on this one. Why? Because you are going to advertise that property to every investor and potential property buyer on the planet!
The reason for this is that you will get the most calls and response when you advertise a screaming deal! Granted you’ll most likely sell that deal relatively quickly but you’ll be gathering information from each potential buyer who calls to build your buyers list for future properties that you offer. If you don’t have a property of your own to sell, ask someone who does! I can assure you that they aren’t going to turn down your offer to advertise their property for them for free! You might negotiate a small fee if in fact you do sell their property but your main objective is to build you buyers list!

Let me give you an example of one way to collect potential buyers by the dozen, hold an auction, advertise for a solid week in advance so you attract the most amount of buyers, begin with bandit signs, placing about 100 of them around a 5 square mile area of the property, we just did this and had 800 calls because it was a great deal of those 800 calls we had 300 people show up on auction day, of course the home sold but we also added new buyers to our buyers list.

Here are ways to advertise for those buyers:

o Bandit Signs
o CraigsList
o Backpage
o GoogleBase
o Postlets
o Zillow
o Pay Per Click Ads
o Local online Classifieds
o Media Website
o Flyers
o Newspaper/inserts
o REIA’s
o Direct mail/post cards
o Start an investors MeetUp group
o Email
o Phone
o Fax
o Your own website

Use your imagination, the list is limitless, there is a free e-book called the Internet Real Estate Yellow Pages that you can download for free at my site MagicBullets.com go grab that and you’ll find 100 more ideas and places to list your deals. Now go Be A Real Estate Heavyweight!

Dan Auito :~)

Everybody learns from somebody, and, when it comes to real estate investing, I definitely have spent considerable time and money studying flipping “at the master’s feet.” I’d like to share the top tips from the top real estate investing gurus I learned the most from over the years.

1. Ron LeGrand© – anybody who needs to copyright his name is probably worth listening to! LeGrand is definitely the big name in our business. Although people have been into real estate investing since way before Ron Legrand, I don’t think anybody’s taught it to the masses like Legrand has. Legrand made famous the MAO (Maximum Allowable Offer) formula everybody’s used for years. My greatest takeaway from Legrand was the MAO formula and the mechanics of the quick flipping business. The famous Ron Legrand quote “the less I do, the more I make” was also my first inspiration for systematizing our real estate investing business.
2. Robyn Thompson – once I learned the mechanics of flipping, I decided that flipping rehabs was where I wanted to focus. I invested in Robyn’s courses, and attended her rehab and marketing for real estate investing bootcamps. Robyn is one of the best real estate investing gurus out there for giving huge value at every level of presentation (from the free ones to high-dollar bootcamp). I learned a TON from Robyn about the rehab flipping process, but the number one takeaway I got from Robyn was how fast you could really flip rehabs if you just threw more resources at them.
3. Dave Lindahl – I met Dave through Robyn’s events, and attended his bootcamps and invested in his courses. Dave teaches flipping for “chunks” of cash, but nobody knows markets or apartments better than Dave. What has been most valuable to me from Dave was his ‘Managing for Maximum Profits’ home study course. An investor with no experience or training in managing property is like a lamb to the lions. I started on the right foot, and have managed properties for years successfully.
4. Louis Brown – Lou Brown is the undisputed king of real estate investing forms. I’ve used Lou’s forms for real estate investing since the beginning, and have always appreciated having an incredible library whenever I need a new document. Lou’s forms, therefore, are my #1 takeaway from Lou, and I still use many of them today for flipping.
5. Kris Kirschner – Kris’ Auto-Pilot Real Estate Systems(TM) for Buying and Selling real estate set the standard when we were growing our flipping business. Kris is a systems guy all the way, and his real estate systems are used across the country to really automate so much of our business. My greatest takeaway from Kris was his approach to “self-serve” showings. Putting a lockbox on the house, giving the code to people to view, then offering a self-serve kiosk in the kitchen with brochures and applications was pure genius, and I can’t imagine that we ever showed properties in the “olden days.” Flipping real estate is definitely best self-serve.
6. Dan Doran – Dan is the truly the master of the sales process for real estate investment, though that barely scratches the surface of what I’ve learned from him. Dan’s ‘Sales Mastery’ course has made a bigger impact on our real estate business than any other system we’ve implemented. If I have to pick just one greatest lesson learned it’s this… “If there’s equity, GO!” Dan was the first to coin this sales strategy, which was contrary to what EVERYBODY else was teaching about flipping (they all said you needed to be looking for motivation, and skip right past the unmotivated sellers). Dan is also a master of the inner game, business building, and the pre-foreclosure niche.
7. Richard Roop – Richard is Dan’s partner, and together they teach real estate marketing, systems, and have a fantastic coaching program, which I’ve been in for years now. Richard is a killer copywriter, and his slogan “Sell your house as-is, for a fair price, on the date of your choice” is probably the most copied real estate headline in our business. Pressed for the top lesson, I’d have to say it’s the importance of marketing in our flipping business. The first time I implemented one of Richard’s messages on a long-running campaign, I was literally overwhelmed with phone calls by people who had been receiving my messages previously, but never responded.

The real estate industry is in the worst shape that it’s ever been – at least in my lifetime. More than a million homes are in foreclosure and things look like they’ll get worse before they get better. 

An upside to this is that leads are plentiful; people need to sell while others want to buy. In this context real estate leads abound. 
 
Are you positioned to get some?  Do you have a system for capturing leads and converting them to warm, responsive prospects who eventually buy or sell?
 
If not there are a few simple things you can do to generate more leads, whether you’re a real estate agent, buyer, seller or investor. And if you really want to change your fortunes simply apply whatever strategies you develop consistently. 
 
For example, you probably don’t benefit as much as you think by making 50 cold calls on Monday and none the rest of the week. A better approach would be to do a minimum of 10 calls a day over five days, or up the ante and make 50 phone calls a day five days in a row. The question becomes “how many leads do you want and how hard do you want to work get them?”
 
I hate to admit it, but I’m a lazy marketer. What I mean is I believe in working smarter – not harder – and use the following tools and strategies to fuel my lead generation campaigns.
 
Signup forms.  I use sign up forms to capture the names of folk who visit my website. If they’re interested enough they’ll sign up for my free newsletter and I incentivize them to do so by offering free, useful real estate marketing tips, tools and resources.  The more I give the more subscribers I get.
 
Auto responder.  I use an auto responders to automate the process of signing prospects up for my newsletter. I use it to process their requests for information and to automatically deliver the newsletters via email. I even attach and deliver free gifts from time to time. An auto responder can quickly set you apart from other folk working the same leads you are.
 
Study and apply lead generation ideas. Finally, I’m almost fanatical about learning to earn.  I can’ tell you how many leads I generate by reading and applying both old and new lead generation strategies. While things like gathering leads via open houses and through ads and flyer distribution isn’t new many agents are still wrongly stuck on the idea that they have to have listings in order to do effectively these things and make it worth their while. 
 
Who else wants more leads? Well, me for one; I can always use more, no matter how many I have.  What about you?

In today’s competitive real estate marketplace, I still amazed at how few agents know how to communicate their real estate business story to a home buyer and seller. First impressions count, and you need to be prepared verbally and visually to tell your story and why the consumer should use you and not the competition. Soon after I started in the business I developed for lack of a better name, my brag book, that take on all listing appointments and first meetings with buyers.

My books’ contents are always evolving and are constantly updated with current information and examples. The first section has as many active, pending, and closed listings as I can fit in. I include property brochures, postcards and virtual tours on CD-ROMs. Include a variety of price points and locations.

The second section has examples of newspaper advertisements, magazine features, and screen prints from my and my brokers web site to illustrate what types of marketing I do for a specific property.

Third in my brag book are the actual cards, letters, and emails that have testimonials from clients, both buyers and sellers, about their satisfaction with my real estate business.

Lastly, any awards or non-profit work I do in the community, I like to point out that giving back to the community is an important part of my business. After a client goes through my book, they have an comprehensive idea of what benefits I bring to the table. Let your brag book help tell your story to prospective clients.