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Most of us, have lived through, a variety of real estate markets, from a buyers, to a sellers market, to, what many consider, a normal, balanced market. Sometimes, this occurs, over an extended period of time, and often, we witness, changes occur, without much notice. For example, in the last year, or two, we have gone through, a strong, sellers market, where there were more qualified, potential buyers, than, homes, for sale, on the market. After, over a year, of ever – escalating, home prices, combined with little available inventory, we, then, observed, a little cooling, and more of a balanced situation. Many factors are involved, including: perceptions (buyer and seller); local area; overall economy, local economy; interest rates and availability of mortgage monies, etc. With that in mind, this article will attempt to briefly, consider, examine, review, and discuss, some recommended, marketing strategies, for a variety of circumstances and conditions.

1. Sellers Market: When inventory of houses, for sale, is extremely limited, and conditions, are such, where many qualified buyers, are seeking a home, there are two possible strategies, which might be most effective. One, which, we see, most often, is pricing the house’s price, in the highest range, believing that the number of buyers, will bring, a higher price. Another possibility, especially for a homeowner, who wishes to market/ sell his home, in the shortest, possible, period, is to price, the house, on the lower end of the real estate market. When this strategy is used, it often, brings, far more views, and action, and we often witness a bidding war. I did this with a client of mine, during this past, recent market, and received 22 over – asking price, offers, in the first weekend, and the house sold, for more than fifteen percent, over the listing price. Sellers should interview potential agents, and discuss, marketing strategies, and which might work, best, for a specific property!

2. Buyers Market: When there is more inventory, than qualified buyers, we often, witness a buyers market. Obviously, in these circumstances, the best approach, is to conservatively, use, a Competitive Market Analysis, in determining the listing price. Remember, in the vast number of instances, the best offers come, in the first few weeks, after it’s been listed, so, those who price the house, too aggressively, often suffer. Price the house, right, from the start!

3. Balanced Market: When neither side, experiences, a significant advantage, over another, we see, a balanced market. In these instances, smart pricing, and accentuating a property’s strengths, against the competition, in the local area, is a necessity, for success!

A wise homeowner, interviews potential agents, and hires, the one, who has the vision, and understanding, to use a strategy, which works, best, for the particular property. Since, for most, their house represents their single – biggest, financial asset, doesn’t that make sense?

The real estate industry in India has found out a new and effective way of marketing that is known as Real estate marketing. Today our country has more than 200 million users online and it consists of people of high net worth, lower middle class and middle class people. Real estate companies in India are paying about 25% of their marketing expenditure on digital marketing. Today each and every customer does an extensive online research before purchasing any product.

There are various ways to boost online sales with the help of digital marketing.

• Blogs are the Most Effective Way

Where any high-valued product is involved, in-depth details of the product help the customer to take better and informed decisions. Therefore, it becomes important to develop blogs on your products and FAQ’s related to the sector. Try to conduct a survey within your present customer base. Jump into the deeper questions and mention answers for all of them on your blogs. Search for the trending topics like in the past few of the banks reduced the interest rates on home loans. Such type of news should be always be presented in an effective manner.

• Develop Your Strategy and Campaign from Conversion Perspective

It is very important to do all the promotional activities from conversion perspective. There is no meaning of any campaign if it doesn’t have any call to action. You have to tell your audience, what they are supposed to do after watching any video or campaign. Hence the phrases like “call to”, “visit here”, should definitely be used. Be creative in the campaigns, but tactfully keep the customer engaged and induce him or her to contact you. Do not compromise on the creativity because it is the key to any marketing strategy.

• Engage Your Customers Wherever Possible – Email, Blog, Social Media, Forums etc.

You can track customers over internet through emails, social media platforms like Facebook, Twitter, etc. and you can create blogs, forums and groups. You have to just join all these and you would find more and more people searching for you. Engagement is the quickest and the most effective tool to find an audience and this is done by various methods like blogs, info-graphics, videos and you should start any campaign, keeping in mind the end result of the same like sales, loyalty and identity. These engagement techniques are effective and if done at the right time, would take your business to new heights.

• Second Screen Marketing for Real Estate

India is witnessing a new wave in technology and smartphones are the first ones. Today, more than 90% of the youth have smartphones and so it becomes essential for real estate companies to implement second screen marketing strategy and should have mobile responsive sites. It should make groups like Whats App etc. and social media platforms like Instagram, vines. Real Estate Developers target both desktop and mobile customers and in a very short span of time, the results would be in front of you.

Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don’t know anything about marketing and so they just do things as they have always been done. And the way it has always been done in real estate is with image advertising. This is not news. It is an obvious fact that can be found by simply looking around your own neighborhood and in your own mailbox.

One of the major aspects of image advertising employed by real estate agents is the large color photo of themselves. When I see these kinds of ads and signs, with the agent’s picture being the most prominent thing in them, I wonder why I should care what they look like. I know this will sound harsh to many of you that are currently using this kind of advertising, but I am not sure how my real estate agent being photogenic will help them sell my home. I consider myself to be an average consumer. And as such, for me to pick up the phone and call the phone number off of any advertising, I need to see the benefit to me. I don’t see any benefit to me in these ads.

So if image advertising is not the way to go, what is? Direct response advertising. With a direct response ad you give people a reason to pick up the phone and call you. You can compel people to dial into a call capture hotline with any number of benefits to them. The key is that you offer them something of value such as a coupon, a free report, or a free home evaluation. People are much more likely to call an agent that is offering them a free report on “10 Tips To Selling Your Home Fast” than they are an agent that is only offering them a nice smile.

The other important thing that you can do in a direct response ad is set yourself apart from the competition. This kind of marketing is perfect for yellow pages ads. If you look at the ads that are usually running in the phone book, they all look the same. What is going to compel someone to choose you over all the other agents in there? If you use the standard image advertising approach, there is nothing there to get the consumer to pick up the phone and call you. However, if you have a direct response ad that immediately grabs their attention and tells the consumer what you are going to offer them (a FREE report for example) and how to get it (by calling your 24/7 toll free call capture hotline) you set yourself apart from all the other agents in the book.

Direct response advertising also has one more major advantage over image advertising. You can’t track image advertising. Image advertising has its place and that is in businesses that have the time and resources that are necessary to have people recognize their name or logo on sight. Real estate agents usually do not fall into that category. They are working with tighter budgets and shorter timelines. They need to know if the ads they are using are working now, what their return on investment is, and what ads need to be scrapped. This can all be accomplished with direct response advertising. Direct response advertising, when done correctly, has a call to action built in that when acted on, can be tracked using call capture technology. This allows real estate agents to really see what is working for them and what is not.

Most real estate agents are not marketing gurus. When they got their real estate license it did not come with a degree in marketing. So it is understandable that most agents just do things the way they have always been done when it comes to advertising. Unfortunately, that is image advertising. If you want to compel people to call you, stand out from your competition and be able to track your results from your advertising efforts, direct response marketing is the way to go.

Real estate pricing and marketing can be a daunting task for both wholesalers, rehabbers, and agent. To know the right offer can be a haggle. To be able to sell your deal quickly can also be very challenging. And finally to get paid for your project much quicker… well you know how the story ends sometimes.

Real Estate Pricing And Marketing: Know Your Numbers

My goal has always being to find ways to make things much simpler and faster for folks so that people can concentrate on closing deals and making money. Couple of friends and clients I have come across still do really struggle with juggling numbers from deal to deal and numbers matters in every deal you are making. It doesn’t matter if you are selling, buying, rehabbing, renting, or wholesaling. You should know your numbers and get it right. Without which things will start falling apart and if it does, the center can no longer hold. The snowball effect ranges from you losing out on a good deal, or you may not be able to find the right margin as leverage. Or even you may lose out on a good rehab deal or wholesale contract. Hence know your numbers.

Finding The Right Real Estate Pricing And Marketing Software For Your Business

You don’t have to be a mathematician to find and know your numbers. There are thousands of apps and software out there that can help you with a certain degree of number crunching. But the question is:

• How to do you know the real deal from the fake?
• How do you choose the right software that meets your business need?
• How do you understand the need of your business so that you can be able to match it with the right software?

All these questions will remain unsolved if you do not know what software suits your business. A single mix up may end up producing the wrong information which can destroy your business.

For example, a rehabber, wholesalers, brokers, agents and commercial real estate investors and developers may use the same or different software, These, in particular, may yield different results to different users depending on what the intended use is for. Some software is tailored to serve a combination of users while some are designed to serve only one type of market.

Another example is the rental sector in the real estate investing industry. Any software designed to target rental market will be super beneficial to every landlords, house or property owners who relied more on rental income instead of house flipping.

So there you have it. I hope the above break down helps you understand how to find the right software that suits your real estate business needs.

In my experience, I came across this free software that you can not only do your property valuation but also rehabilitation, analysis, and close deal much faster. The software can go further in helping you find buyers, or sellers near you and also find lenders and get funding for your project. You can easily create a killer and convincing presentation for your lenders and partners, create flyers and send out emails to your potential buyers and get them emailing or calling you in no time.

A colleague told me about this tool, actually it is free software and now I am sharing it with you. It is definitely the best thing that happens when analyzing incoming deals for lenders.

You can thank me later.

Although, there are numerous advantages, to hiring the best real estate agent, to represent your needs, and goals, whether, you are selling or buying a home, be careful, to hire someone, who, consistently, keeps the REAL, in this activity! After, over 15 years, as a Real Estate Licensed Salesperson, in the State of New York, and, representing, both, sellers and buyers, I strongly believe, the Code of Ethics, must be, not only a philosophical, guiding document, but, treated, as a necessity, by any responsible agent. Before hiring anyone, have an in – depth, discussion, focused on, determining the specific individual’s quality of character! Since, for most people, the value of a house, represents their single – biggest, financial asset, doesn’t it make sense, to do, everything, possible, to be, both, informed, as well as prepared, regarding, anything, relevant, and related to this process? With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means, and represents, and why it matters.

1. Realistic; relevant; responsive/ responsible; related: How can an agent serve your best interests, if he isn’t realistic, and offers, pie – in – the – sky, promises, to attract your business, when relevant, accurate, true statements and information, are needed? The finest, real estate professionals proceed, consistently, in a responsive way, which is responsible to you (as their client), while being, thoroughly, absolutely, ethical! Knowing how your house, is related, and comparable, to others, is an essential, necessary ingredient, in this process!

2. Empathy; emphasis; excellence; endure; efforts; ethics: Without high ethics, the client isn’t properly served and represented! Great agents proceed with genuine empathy, and place their emphasis, accordingly, in order to be able to address one’s clients perceptions, needs, goals, and priorities! Avoid anyone, satisfied, with, merely, good – enough, and/ or, the same – old, same – old, but hire someone, who demands his utmost degree of personal excellence, consistently! This individual needs the endurance, and persistence, to stick – with – it, to ensure his efforts, focus on his client’s best interests!

3. Attitude; aptitude; attention; actions; articulate; astute: When you hire, someone, with a positive, can – do, attitude, and a well – developed, relevant aptitude, and skill – set, who pays keen attention, to everything, related to the process, his actions, generally, are more beneficial, to your priorities, etc! Consider the overall, as well as specific message, one articulates, and what it indicates, about the individual, and how he might represent you!

4. Listen; learn; limits; lessons: Great representation requires effectively, listening, and learning, constantly, and consistently! He must, realistically, inform his client, the true limits, in order to proceed, on the same – page! When agents teach those, they represent, these lessons, are extremely valuable, important, and essential!

Keep it REAL, when you hire the best agent, to represent your real estate interests, etc! Will you proceed, wisely, and carefully, to achieve the best results?