Posts in category: Uncategorized

When do you start?

As soon as you open your ‘baby blue eyes’ every morning!

“The Easy Part of Property Development is Spending Money” … “Marketing Is What Gets It Back + A Bit More For Profit.”

Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with a planned ‘cash flow.’

So this topic is very important. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents … I don’t think so folks!!

Marketing starts before you buy the land.

The location of the land impacts on marketing. Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it?

All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices.

So if marketing starts with the land selection, it logically then goes on to the

design stage. Assuming you don’t want to just copy something you’ve seen another developer has done, you need market knowledge.

You need maket knowledge of the exact standard of product you are competing against in the market now. Remember you won’t be producing yours for another 12 months or so and you’ll want to improve on what is being produced today, so you have a market difference. An ‘Edge.’

Marketing is no more than the presentation of your finished product to the

buying public in the most favourable light, highlighting all the benefits

your home has over the competition.

One kind of marketing style that is a failure as far as I am concerned is the one that is based on the “Numbers Comparison.” I am sure you’ve seen the on site project boards.

Our house has 5 of these, and 6 of those … when that guy’s house only

has 4 of these and 3 of those.

The potential buyer will eventually want to know these things, but “Right Now” they want to know “How They Feel” about living in the place, on your Road, in this neighborhood.

Understand this: People SELL for Money … People BUY with Emotion.

If they don’t feel good in your place, it does not matter if you give then 12 of these and 20 of those … OK?

I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See – Feel – Touch – Smell & Sound.

I transfer all those into my designs, because I am designing and building for

‘Humans Beings’ and human beings buy with emotions … and if I do my work well, I’ll make a profit.

So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden gate.

When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced.

As I enter the house and feel the ambience of the house envelop me I

respond in a positive way to buy, if I feel emotionally comfortable in the space.

When I smell all the new house smells, it translates into ‘fresh’ ‘clean’ ‘new’ and who doesn’t want to buy fresh new things.

When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work.

Think about how you respond to each house you inspect as you go about gaining market knowledge. Do you see, it does not matter how many ‘bibs & bobs’ the place has … if they don’t feel emotionally comfortable in the place, they won’t BUY!

Can you see why this is my number one topic?

So naturally I write about it a great deal in Residential Developmemnt

Made Easy.

So now you have some idea why marketing starts as soon as you open your ‘baby blue eyes’ every morning … marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS.

The ‘by-product’ happens to be ‘money.’ And if you do it very well,
it happens to be ‘Lots of Money.

CONTENT, CONTENT, CONTENT – Website Real Estate Needs Unique, High-Quality Content

This article is for anyone who uses the web – I assume that includes you since you are reading this.

Webmasters, website builders, and website owners will learn why the type of content is becoming more important and how to find content that is more than just text.

Website users will learn what types of content are available. You can use this knowledge to evaluate sites and waste less time deciding if a site has what you need. You can also add or recommend some new interactive content tools to your personal, company, or favorite websites.

An Introduction to Content: What exactly IS content?

The short answer to that is – it’s EVERYTHING you see on the web! Each web page IS content that is, itself, made up of different types of content. All content is not written and it’s not created equal. Much content certainly is the written word, but content is taking on many forms on the web these days.

Web 2.0 sites like Squidoo, MySpace, Flickr, YouTube, Digg, and Bloglines (to name just a very few) allow users to create, submit and manage their own content. Look at these exciting sites and ask yourself, “What different kinds of content is on here?” You should quickly notice images, photos, video, music, and text to capture and hold your attention. A little deeper look and you’ll probably find articles, ebooks, or RSS feeds.

Have you noticed more and more sites beginning to bring you interactive content? Users don’t necessarily create their own interactive content, rather they use interactive tools on these websites to educate themselves, prequalify themselves, answer their obvious questions, or just have fun. Examples of these interactive tools are online games, online calculators, blogs, maps, journals, voting, and comment boxes. Interactive content is best when it’s colorful, easy to use and engaging while still managing to be useful, helpful and informative.

Website visitors LOVE exciting and high quality content. That’s pretty obvious from the success of some of the sites listed above. What makes high quality content? Users have to have a reason to really like it. That may be because the message it portrays is ease of use, better quality, more relevant, more complete, more fun, more unique – more SOMETHING.

The SEO Dilemma: What is going on with the search engines?

Every website is trying to provide information to people – for different reasons to be sure. Observant website owners know that people want quality information from their sites – not just optimized, keyword laden verbage – and they give it to them.

For many of us, the buzzword SEO (Search Engine Optimization) conjures up this frenzied image of millions of websites competing for page rank and keyword position, which ultimately leads to web traffic and income of some kind. There are books, articles, and companies dedicated to helping you make your site “search engine friendly”. Everyone seems to have advice for how to succeed in this race. Too much focus, however, on high rankings and search position has created huge numbers of unfriendly sites, making it tedious and painfully time-consuming to find even 1 or 2 truly useful sites. Even the most targeted search usually turns up tens of thousands of results. Do these search engine companies really think that’s what we want?

How many searches have you done where the top results are unmaintained sites as evidenced by many broken links, nonworking contact forms and such? Search results are often flooded with misleading descriptions that go nowhere but an ad page or directory listing. (I don’t have anything against directories, just the misleading ads/descriptions that keep taking me there. If it’s a directory TELL me it’s a directory.) Or, worse still, the link takes me to a page full of unorganized links where it’s all but impossible to find anything.

So, how have these dead or ineffective sites floated to the top of the search engine results? A good questions to be sure and I certainly don’t know the answer. They have apparently figured out the SEO formula, but I hate to play that game because I know I’m providing my visitors with quality information. But what good is my high quality site if no one can find it? I believe these search engines want to display the highest quality and most relevant sites, but until they figure out how to evaluate them more effectively, we all have to compromise our standards to please them. A dilemma to be sure!

The Future of Content: What will your site need to stay competitive?

It’s obvious the search engines like Google, Yahoo, and MSN are working to solve this dilemma, but there’s still a ways to go. In the meantime, content will continue to evolve, with new types of content introduced every day. Some of the most popular sites on the web are adding interactive content to get and keep people’s attention.

To remain competitive every site will likely be required to do something unique – offer something different, make it look better, make it better organized, make it more fun – something. If you’re not creating or overhauling your site into a totally web 2.0 site, I believe interactive content is a great way to start. Interactive content is easy to add to your site and can give your visitors the tools they need to prequalify themselves, answer their obvious questions, understand what to expect when they use your service and more.

In the future, it will be even more important that your website be able to quickly establish you or your company as an authority in your field. Interactive tools let people experience your authority through site and touch, not just reading your PhD-sounding articles.

In Conclusion

Hopefully, you are now more aware of the actual types of content you’ve been using and you’ll continue to develop a sense of how these different types of content can be used for different purposes. We’ve discussed the dilemma the search engines have caused site builders. Hopefully in the near future, we can build sites that meet the needs of our visitors and know that if we provide a quality site the search engines will reward us.

For now, we all have to play the search engine game, but let’s give our visitors a reason to stay and return by giving them good quality content. Provide this type of content and your visitors will return again and again, if only to use your useful, interactive tools. In the meantime, your brand and service is being seen over and over (and proudly shared). They’ll be back when they’re ready for your product or service.

It can be hard to decide the best kind of content for your site, but be assured there’s high quality, interactive content out there for everyone who’s looking. Start exploring and good luck!

With many top quality developments now being completed, there has never been a better range of property for sale in North Cyprus, or a better time to invest.

North Cyprus Property Top Tip #1: Do Your Research Online

When considering buying any property in North Cyprus, always research your options online first. Most orth Cyprus property developments have websites complete with glossy site maps and impressive floor plans, which only tell half the story. For the full picture, join a North Cyprus property online forum, where real buyers compare experiences of purchasing at specific developments. You can post questions, or just browse the post titles to see which North Cyprus developers keep their promises, and which don’t! Best of all are the independent North Cyprus web sites that offer independent reviews of developments alongside comments from their forum members.

North Cyprus Property Top Tip #2: Pick Your Area

North Cyprus is a beautiful country with several distinct areas, each with their own particular appeal. If you are buying a home for yourself, decide what you want most; walking distance to a sandy beach, or a mountainside location with views over the sea. The same applies to considering possible rental markets or investment potential; golf tourists will wish to be close to the new course at Esentepe, while couples with young children will prefer to rent a holiday home right next to a beach. Make a short list of one or two areas that interest you, then check your online forums for local insights, such as good schools, top restaurants or problems with water supplies!

North Cyprus Property Top Tip #3: Visit North Cyprus

At this stage, don’t take an inspection trip organized by a developer; you need to be free to follow your instincts. Armed with your short list of areas, spend the first two days simply driving around and getting the feel of the places you are interested in. Drop into the local café for coffee, and chat to the locals. See for yourself which developments are actually busy with residents or workmen, and those that are standing empty or half-finished.

North Cyprus Property Top Tip #4: Estate Agent Days

Visit local estate agents and get details of properties in your chosen areas. Only accept details on properties within your price range and arrange viewings for any properties that tick all the boxes. Follow the estate agent in your own car to any property viewings, so if you don’t like them, you can swiftly move on.

North Cyprus Property Top Tip #5: Understanding TRNC Deeds

You must ensure your property comes with a Turkish Republic of Northern Cyprus (TRNC) freehold deed. Due to the division of Cyprus in 1974, these come in four formats;

1. Pre 1974 Turkish Freehold Title, for land or property owned by a Turkish Cypriot before 1974.
2. Pre 1974 Foreign Freehold Title, for land or property owned by a foreign national before 1974. These titles are internationally recognized.
3. TRNC Exchange Title, for land or property given to a Turkish Cypriot in exchange for land and property they owned in south Cyprus before 1974, and have relinquished their rights to.
4. TRNC TMD Title, for land given to Turkish Cypriots for military or government service, or to settlers.

All four titles are acceptable, with the first type commanding around a 30% premium.

North Cyprus Property Top Tip #6: Save Money with ‘Nearly New’

If you want to buy a North Cyprus property you can move straight into, consider resales at recently completed developments. Your property should be already sorted with all utilities, minor snagging issues ironed out, and yet the property should still be in excellent condition. Unlike new build properties, where your money may be tied up for two years with no return, a resale property can be enjoyed or rented out as soon as you get the keys!

North Cyprus Property Top Tip #7: Get Professional Advice

Buying any property is a major financial commitment, so don’t be pressured into signing any agreement. Always employ your own, independent solicitor to advise you and act on your behalf, never one suggested by a property developer. With a complex buying process, new tax laws and various permits to be gained, a good North Cyprus solicitor is well worth the modest fees they charge. Again, online forums are good sources of feedback on reliable firms – and those to avoid.

Are you starting a website for the Real Estate or Realty niche? Are you starting a website for your Real Estate or Realty business? Either way, you need a keyword rich real estate domain name if you want to get rankings in search engines. Having a keyword rich real estate domain name will also help you market your business easier. People are more likely to remember your domain name if it’s something like WorldsBestRealty.com instead of Bobs-Real-Estate.com. You need a domain name without numbers and without dashes, people won’t remember them. Your real estate domain name has to be something they will remember. It also looks more professional if you have a real estate domain name.

Having keywords in your domain name is also important for your search engine rankings. Search Engine Optimization companies agree that the domain name is one of the most important parts of your website. You also have an increased chance of getting type in traffic. Type in traffic is when someone just types in keywords into their browser address bar and see what happens. Some of the newer address bars will take the surfer to a website that has the keywords they typed in. Having the words Real Estate or Realty in your domain name will greatly increase your chance of the browser taking the surfer to your site.

If you plan on advertising your real estate niche website or business in Google AdWords, having a keyword rich domain name will help you there also. It shows Google that your website is about Real Estate. Part of the “equation” that Google uses when trying to figure how much to charge you per click, and where to rank your ad, is your Google AdWords Quality Score. The higher your Quality Score, the more Google thinks your site will help the searchers, so the less they will charge you. Although Google keeps a very tight lip on how they figure out the Quality Score, having the words Real Estate or Realty in your domain name should help.

A property owner may have a vast amount of information about his or her home’s specifications. However, knowing about one’s property and closing a deal are two completely different things. Many homeowners falsely believe that For Sale by Owner transactions are the best option. They may choose these kinds of transactions in order to maximize profits, to minimize expenses, or because they think it will be easier.

It is statistically proven that the vast majority of houses in Laval were sold with the assistance of a professional real estate broker generate more significant profits. These profits are usually more than sufficient to cover commissions and pocket additional money. The National Association of Realtors declared in their 2013 Profile that “For Sale by Owner (FSBO) transactions accounted for 9% of home sales. The typical FSBO home sold for $184,000 compared to $230,000 for agent-assisted home sales, a difference of $46,000 – or an addition $32,200 after agent commissions.”

For sale by owner

Disadvantages of For Sale by Owner Transactions

There are many disadvantages to not working with a professional real estate broker. Here are a few to consider.

Buyers working with brokers will sometimes avoid placing offers on For Sale by Owner homes, which narrows the pool of potential buyers.

Most For Sale by Owner success stories involve buyers and sellers that previously knew each other.

Homes for sale by owners stay on the market an average of eight weeks longer than those listed with a broker.

Dealing with unqualified buyers can tie up homes for weeks, which could cost you the attention of viable potential buyers.

Buyers don’t usually pay commissions for a broker’s service, advice and insurance protections. Many buyers hesitate to purchase without insurance protection unless they get a great deal. This contradicts the For Sale by Owner goal of profiting more by saving on commissions.

The Advantages of Employing a Broker

Brokers have access to market data, are aware of the latest transactions performed in the community, and they collaborate with homeowners eagerly seeking to sell comparable properties also on the market.

They can be sure to price your home accurately. Market analyses have repeatedly demonstrated that homes priced correctly when first listed not only sell faster but also secure higher profit than those that are not.

It is the broker’s duty to take care of your business even if you are not present. He or she can show your home when you’re not available, is always ready to answer phone calls from potential buyers and their agents, and can provide you with valuable feedback.

Brokers have the experience to objectively evaluate and assess the condition of your home. They may even propose means to improve and emphasize its worth, suggesting tasks such as minor renovations, cleaning and staging.

With For Sale by Owner transactions, the seller must be present for all showings, which can make prospective buyers uncomfortable. Working with a broker allows prospective buyers to relax and visualize themselves in the home without the pressure of the homeowner hovering over them.

Brokers have widespread marketing experience as well as associations with other brokers.

Being experienced negotiators, brokers can obtain the right price for your home.

They’ll guide you through all the paperwork, ensuring your compliance with regulations. They will also see to it that all timelines are prudently met, including home inspections, appraisals, surveys, lending deadlines, and closing.