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Catchy taglines are everywhere in advertising. Whether they rhyme, or they inspire, or they create a memorable image, taglines are something every advertising agency works hard to craft. How many of us know, “Like a good neighbor” or “Just do it”? While you might not create a slogan as memorable as those, you should be able to come up with something that your local clients will always think of. Need a little inspiration to get started? Here are some suggestions for slogans and ways to get the creativity rolling.

When you do come up with a slogan, you need to use it throughout your advertising and on your website. That way, people will be faced with the association frequently and they will be better able to keep your name and the slogan together.

Your slogan should be short and sweet. Try your best to keep it under eight words. Anything longer will just deter people instead of drawing them in. It should also make sense for the brand you are creating.

One thing you can do is come up with a rhyming slogan. Case in point – a Realtor named Scott Geller tagged “The Home Seller” after his name and because it rolls off the tongue so smoothly, it has become all one phrase. And, that makes it easy to advertise. His word of mouth campaign keeps his advertising costs low.

Your slogan should make a tug on the heartstrings, too. You are taking part in one of the most important events in a person’s life. By letting your customers know what you can do in terms of customer service, your slogan will help quickly convey what you can do. Consider something like, “Jane Smith – Helping Your Family Make the Right Move”.

Avoid any slogans that are bland or generic. They won’t work to set you apart from your competition, and they might even work against you. If your slogan is generic, your potential clients might think you are, too, and that you won’t be the best agent they can find. Think about something like, “I’ll take the stress out of your home buying experience”, or “Call the Carson City condo specialist”.

You can also consider your location for your slogan. When you add in your place, it not only helps make you the personal expert for someone, you also boost your search engine ranking.

Creating an image in your potential client’s mind is an effective slogan, too. Assuring your client you can solve the mystery of home buying or be their personal navigator makes that slogan unique and memorable at the same time.

If creativity is still escaping you, you can contract this process out and hire a professional. Some will even blend the slogan into your total advertising plan, and not charge you too much for it.

Now, if you come up with a slogan and you test it on your friends and family but you receive a negative reaction, be ready to set that slogan aside and pick something else. You should also not take it personally. Try out another one and keep going until you do find one that is well received.

Online and automated real estate lead generation services are provided by companies that do the bulk of your lead generation work for you. In return for payment, they provide you with targeted leads of prospective clients who are investigating the sale of their home, thinking about buying a home or actively searching for a real estate agent.

But who are these companies, how do they work, what information can you expect to derive from their services, and what do they charge? For a breakdown of some of the industry’s most popular real estate lead generation companies, keep reading.

Realty Generator

Realty Generator syncs your local MLS listings with your website, manages search engine advertising spending, offers cell phone alerts, and includes CRM (Customer Relationship Management) software.

House Values

House Values is a website that lets homeowners type in their zip code and real estate property info in exchange for a home evaluation, provided by you. In turn, they collect the visitor’s contact info and pass it on to you for a nominal fee.

House By Mouse

Through a variety of websites and MLS listings, House by Mouse collects visitor information and passes it on to you. You get email updates, including those local prospects’ contact info and, in turn, pay per lead generated. They charge about $12.95 per lead.

Realtor Exposure

Realtor Exposure works by providing you with a personal website that is designed to capture leads from buyers and sellers who are searching for home information in your area. Those leads are delivered to your cell phone or email. They also guarantee that your site will appear on the first page of search engine results, but this isn’t confirmed.

1to1Red

1to1Red allows you to set your monthly budget and then creates a personalized lead generation program based on that budget. They can manage advertising, online campaigns and pass on potential leads right to your inbox. Their focus is on quality leads and providing you with all the tracking information you need to stay on top of your marketing.

For an average of 5-15 quality leads per month with 1to1Red.com, you can expect to pay approximately $500.

HomeGain

HomeGain’s biggest selling feature is that you only pay a referral fee if you close a deal. They offer customized coverage areas for a low monthly subscription rate and, in turn, provide you with the contact information of web searchers looking for a home evaluation or realtor.

To take a business on top, it is important to have a clean and professional website. To succeed on an online platform, every company should have a website. People have become active on the internet and spend most of their time on computers and mobile. With an effective website development, it becomes easy to catch the potential customer and drive a heavy traffic to the website. A website shows the nature of your business along with the services offered by any company. With the help of a site, it becomes easy for the customers to understand a business. For a fruitful online presence and website design, a business can get the services of website development companies to create a professional and attractive site.

What types of services are offered for a web design?

• Latest customized website designs are offered

Many companies offer the latest site designs to boost a business. Stunning website designs have been created for the clients to make it more attractive. Design, content, images and graphics, everything is a job for web developers. Customized designs have been created with additional features according to the needs of the clients.

• SEO friendly websites

For the purpose of internet marketing, it has become a trend to develop SEO friendly designs. The designs have been created with added features of SEO and compatible with other browsers.

• Can create a new design for your old website

If you want something new for your site, it is the perfect time to change the old design and try new and customised designs for your site. The services have been offered according to the recent technology standards.

• Websites for different businesses

They are designed according to the nature of the business. Mobile friendly websites have been created for E-commerce businesses. Website development companies offer reliable and solutions for the different demands of the customers.

• Hosting services for a website

Many companies provide hosting services to manage the website on a single server by the third party. These services are provided to keep the website updated and visible for the customers. Appropriate plans have been offered for website hosting services.

• Website maintenance services

Apart from the website creation, maintenance services are provided on the website. The web design companies keep updating new features on the website to make it visible. Support and guidance have been provided to manage the website by the business owners. All the website related issues are handled by the professionals.

There are a lot of services offered by a web designing company. To get the first class services for website, you can contact popular web designing companies and hire them for updating or creating a new website with fresh content and graphics. A website gives strength to business and a chance to connect with the customers through an online platform. These companies provide services at very affordable prices. The website’s designs are created by the professionals having creative ideas and technical skills in developing a user-friendly website. Hire a professional company today for website development.

Did you know that you can sell your home and save commission using the latest ‘for sale by owner’ methods which are available? This means that you can profit and profit in a very big way by seeking out the services of a company that’s designed to help you sell your home so that you can skip using an agent all together. Pretty great, don’t you agree?

Nobody is crazy about the idea of using a realtor and for good reason. The typical real estate agent can be a rather arrogant person and somewhat pushy. He may insist that you follow his set of rules. He might tell you that you have to re-arrange your furniture multiple times or do something like buy new curtains so that your home ‘looks right’ in his eyes. Plus, he will undoubtedly give you all types of other directives which you may not appreciate too much. To add insult to injury, you will be told (often at the drop of a hat) to leave your home whenever a prospective buyer is coming for a walk-through. This can be very inconvenient as you can imagine – especially if you have small children and pets.

You may think that you don’t have what it takes to conduct a private real estate deal. But if you think about it, who knows your home better than you do? You purchased your home because of it’s unique character, charm, building style, features, etc. This makes you the perfect DIY real estate agent because you can tell interested buyers all the great things about your home and why you bought it in the first place.

You can literally save thousands of dollars in commission fees by using a service which provides you with everything you need to sell your home. For a nominal fee, your property will be advertised on many of the largest existing real estate websites for several months. You also will typically be given a ‘for sale by owner’ sign, a ‘sold’ sticker as well as a simple guide which walks you through the entire process of how to properly conduct private home sales.

An increasing number of consumers are choosing to use this type of service which makes it very easy to sell a no agent property. If you choose to go with a service which helps you sell your home the DIY way, you can expect to be given access to no-cost, ongoing professional advice and assistance from a licensed real estate agent who can guide you in the right direction so that you will not have that ‘for sale by owner’ sign in your yard for long.

Due to the less-than-optimal economic conditions we have been forced to live with during past few years most of us these days are watching our money and are ‘tightening our purse strings’ so to speak. Many people are drawing up household budgets, are becoming coupon-clippers and are watching for discounts and sales on everything from clothing to food – all in the attempt to save money. Consumers are also looking for ways to save money whilst selling their homes so it should come as no surprise that many sellers are choosing the DIY route.

Private homes sales are now routinely being done each and every day and are quickly becoming the norm in the real estate world. This is because an increasing number of home owners are realizing that selling their own properties is far easier than they had previously thought. And, because no agent is involved in a private home sale, all of the commission money is pocketed by the seller.

By taking the ‘for sale by owner’ path, not only can you save thousands of dollars in commission, but you also will have 100% control over the price you are willing to accept for your home. When you are using an agent, it is very likely that he will allow a buyer to ‘talk him down’ a few thousand dollars just because he is eager to close the deal. Don’t let an agent walk all over you – sell your home yourself and save a bundle as well as a ton of headaches.

When building customer-base for real estate, success is not an overnight feat. It will involve a lot of hard work. Letting other people know of your business or about the property you sell does not totally mean that you have to place lots of text-based ads all over. You have to be creative to excite your potential buyers. Here are some tips for your next real estate advertising goal.

1. Create a video walk through of the house. Take advantage of the technology offered by smartphones and drones. Using them plus your creativity, you can shoot at different parts of the house to present realistic view of what you are selling.
2. Build free offers to collect email addresses. If you are observant, you probably can see that a lot of websites and blogs have pop-ups offering free trials, free newsletters, pdf downloads of articles, and a lot more. By simply filling out the electronic forms, users can give you email addresses which you can later use to send out your offers of real estate properties being sold.
3. Be a resource person for local TV networks and radio stations. By being an expert person on real estate, you can actually gain the attention of local TV networks and radio stations. It’s like applying for a job but if you’re able to hook with them, you will have a great venue to advertise the properties in your portfolio. You can email them to send either a letter stating your endeavor or a short video presenting yourself as an expert and willing to be their resource person on subjects related to real estate.
4. Take advantage of the trending internet memes. Admit it or not, you are also among the bunch of internet users who are enthused with the trending memes we see. They carry a range of graphics ranging from animation characters, Hollywood stars, animals, and a lot more. Depending on the graphics and the texts that go with them, they become instruments to send-off messages to those who see them. With this said, then you can have memes that actually persuade people to buy the property you are selling or call them to action to avail your services as a real estate agent.
5. Have video testimonials done by previous clients. Go beyond the usual testimonials which are fully textual and placed on specific sections of the website or blog. Instead, ask for video testimonials from your past clients. Aside from presenting their real experiences, you present real people to potential customers.

Go unique. Go beyond the usual. Exhaust your creative juice to excite your clients. Real estate marketing is tasking and will need you to work your way to become a brand and an authority.