Posts tagged: seo

SEO can be best described as an aggregate of all the activities involved in making the website more popular and producing a high volume of referral hits from search engines. It also involves many other tasks which include link building, competitor analysis, keyword research, content development and marketing and many more.

Well! A lot of people these days, no longer consider SEO as work or a task, but take it up as an art. It is indeed an art that personifies passion for attracting audiences to a website. It is the passion that plays a major role here. People are embracing SEO not just for perks rather because it offers endless opportunities to excel and gain a competitive advantage over the others.

A few reasons to state why many people are opting for SEO:

SEO is quite appealing to people, because it offers them a platform to actually do what they want. People have become more inquisitive and experimental these days; for e.g. they post something and promote it rigorously to make the post visible across various platforms. This task of promotion is often taken up as a hobby where people invest their time and energy in a website’s promotional activity.

SEO currently is perceived as a competitive game with specific goals. Tracking the traffic generated to the website or lead conversation is an integral part of SEO activity which has an essence of competition. If one is competing with a business rival, if they could move one level above their rivals on the SERP, it is considered as successful. The competitive nature to sustain a reigning position will grow strong. These things are above monetary gains, they are more self satisfying.

SEO has a lot of learning involved in it. There is a lot of scope for gaining knowledge and upgrading essential skills. Since this field (in fact a field which is here to stay) offers such scope for career improvement, people are eagerly taking up SEO, with futuristic goals in mind.

More people are opting to work as freelancers from the comforts of their homes or locations. These days’ people are aware that to be successful, all they require is to keep themselves abreast with the latest standards in the SEO field, ability to formulate clever and creative marketing strategies and a passion for research; hence they are finding this field lucrative.

Conclusion:

Besides these above mentioned reasons, monetary gains also play a vital role in attracting people towards this field. This is a dynamic profession where there is no requirement of any special educational or technical qualification to start your career as an SEO professional; all it requires is a passion to excel and to enjoy what you are doing.

How Does SEO work?

Before we dive into SEO and find out more about how does SEO work, Let us first understand what exactly SEO is.

As we all know, digital landscape is evolving faster than ever before and thus creating an urgent and immediate need for all the online businesses to not just embrace but also capitalise on the rising online trends and the digital economy. Although, there are many digital marketing strategies to gain online business from, but the most effective and sustainable is the organic method, part of which is SEO or Search Engine Optimisation.

Search engine optimisation helps website, blogs or webpages to be found by the search engines for related keywords. SEO is also commonly referred to as “organic”, “natural”, “unpaid” or”earned” results.

How exactly does a Search Engine works?

There are two key steps responsible primarily for search engine results. They are as follows:

Crawling: Search engine bots crawl all the web pages linked to a website. Major search engines like Google crawl millions of pages on a daily basis.

Indexing: After fetching all the pages through crawling process, these pages are then indexed in the database for future retrieval. The process of indexation is extremely important. The more the number of indexed pages of your websites, the greater are the chances of improving your rankings. Although, it depends on the strategies you formulate.

Major Search engines update their algorithm on a regular basis and there are various factors that influence these results directly or indirectly. It is advisable to update sitemaps

How does SEO work and what are the best tips to improve SEO?

Search Engine Optimisation depends on a number of factors the influence the rankings directly or indirectly. We would uncover all of those factors in this article. Here are the key factors:

Content – It is one of the most important SEO factors. Anyone who has heard about digital marketing must have also heard that “Content is King”. It is true. On numerous occasions Google has said that it rewards sites with great content. So if you want to outsmart other websites, when it comes to SEO, you might as well want to focus on its content. Wishing content section there are some important factors that must be kept in mind such as readability, use of H1/H2 as appropriate and keeping a check on use of passive as well as repetitive sentences.

On-page SEO – If you want to outwit your rivals, You need to work on your site’s on page SEO. Get the fundamentals right. Work on the meta-description and keywords carefully. Focus on content as well as internal linking. Add relevant titles, optimise all the images (add alt-tag), Infuse a mix of H1, H2 headings and subheadings, add LSI keywords by keeping a check on keyword density. Length/description needs to be according to the keyword difficulty. The higher the difficulty, the detailed your content should be to outscore and please ensure you get the basic right.

Backlinks – Generating quality backlinks is extremely important to boost the domain authority and page authority of your website. Some of your efforts should also be focussed on creating enough great quality backlinks. Most of this should be achieved by creating compelling content because the better the content you produce, the higher are the chances of people linking to your website. Stick to the relevance because if the links are irrelevant then it would do more harm than good as far as Google rankings are concerned. It has to be generated through ethical methods only with the right types of backlinks(white hat strategies).

Website speed (Page Load Time) and user experience – Google rewards the sites that are faster. It focuses on user engagement more than anything else. What it means is – fundamentals of the site needs to be intact. Look at your site speed (page load time). This was made clear it the latest Google speed update. You need to adjust/arrange accordingly. You need to also work on the user engagement metrics such as the number of clicks/Out of total impressions. Focus on the bounce rate, page views, session and all these metrics to understand in great detail. Simply put “faster the site, better the results”.

Mobile Friendliness – As we discussed in earlier part of the article that Search Engines update their algorithms regularly and as per the latest Google algorithm update it confirmed that the friendlier the site for mobile users, the higher the rankings of its pages. Therefore, Mobile Friendliness affects your SEO efforts. Do check if your site is mobile friendly or not. If it is not then that should be your first priority.

Domain Age, URL and Authority – Age of the website, URL and it’s DA /PA (domain authority and Page Authority) are all important factors of SEO. DA/PA would improve with a number of strategies – backlinks, internal links quality of the content.

Image optimisation – Optimising all the images on your site is advisable as it improves your chances. Add relevant titles and alt tag to all the images. It adds a lot of value when it comes to image search results.

Social Signals – Social links or signals can not be overlooked when it comes to (search engine optimisation) SEO strategies. These are authority signals that not only increase your visibility but also generate links in the forms social signals. One can share its site on social media platforms to boost signals. The more, the better.

Structured Data – Focus on the structure of your web pages as they should be thoroughly aligned. Update the sitemap. Bottom-line is you have to think from your user’s point of view since we know that user engagement cannot be overlooked.

Conclusion: Now, we know how does SEO work and what are the key factors that influence or expedite your organic digital marketing efforts, Keep these in mind and work on these parameters individually to outsmart others and rank your or your clients site on top of the SERP (search engine results page). Evidently, SEO is one of the most effective strategies to capitalise on the rising digital economy and it also gives your sustainable results as long as you follow the right strategies and keep the basics intact. It is an ongoing process and requires constant efforts.

Content marketing is the use of content to attract an audience and translate that to sales. SEO writing is creating search engine optimized content so that you capture the attention of search engines on the web. The way you word or write your content will determine how fast you grab the attention of the search engines thereby affecting your position on search results.

Tips on writing good SEO content

Like in everything else there are rules as to how you can or cannot write your search engine optimized content. It is up to you to keep these rules in mind when writing. If you use these tips you can write a simple and excellent article for your content marketing campaign.

– Keyword

A keyword is something that describes what you are marketing or what your business is all about. It doesn’t have to be a word it can also be a phrase as long as it describes what your business is all about. The words or phrases you choose as keywords should be placed strategically throughout your article so that the search engines can grab on to it quickly.

– Picking keywords

To choose ideal keywords, research on the top keywords associated with your business that are popular on search engines such as Google. Select the keywords that you like and most describe your business and then use them strategically in articles.

– Paragraphs and subheadings

Then you must have subheadings and paragraphs in your articles. These make the articles easy to read and also help in keyword placement. An article that flows from start to finish without breaks is tiring for a reader. It’s advisable to break down ideas into sizeable paragraphs with subtitles for easy reading.

– Keyword placement

Once you have the word, then you must be mindful of placement. Ideally, your keywords must feature in the title. Make sure the keyword is in the first paragraph and last paragraph. You should also put the chosen word or phrase in a subtitle or two of your article.

– Avoid keyword stuffing

Ensure that you do not pack your article full of keywords, this is keyword stuffing, and it is not allowed. Your article should have a good flow with the keywords placed in a sensible manner all through.

If you write SEO articles using these tips you are sure to have good rankings on search results which may translate to high sales or popularity for your business.

So you have just started an internet business, now what? If you want your products or services to sell, then you must get traffic flowing into your website. In internet language, traffic is defined as the number of internet users that visits your website. The rule of thumb here is that the more traffic your website has, the higher the chances that the people who visit your website will be interested in what you are offering and eventually purchase or avail of whatever product or service that you have.

The main source of traffic into your website is through internet search engines such as Google and Yahoo. People will type in keywords which they are interested in and these search engines will list down all possible websites containing these specific keywords. The tendency of people who use search engines is to prioritize visiting the websites contained in the first couple of pages provided by the search engine. If your online business is relatively new, then your website may have a low search engine ranking and therefore may be buried under pages after pages of other websites offering the same products and services as you are. However, there are ways to make your website more visible to people and to increase its traffic through the use of SEO services.

SEO is short for Search Engine Optimization. This is basically defined as improving the ranking of a website so that it will appear in the first page or the first few pages of search results. An SEO service provider’s main responsibility is to make sure that your website is more visible to increase your potential market. Most SEO provides will do the following for you:

• SEO service providers will assign people dedicated to working on your website. These people will join online forums and discussion boards related to your business and leave signature links to your website. These people will actively participate in the discussion and answer queries related to your business. If the people in the online forum find the answers helpful then they will become interested to visit your website and eventually may give your website some business.

• SEO service providers will also submit your website to different search engine directories such as Google or Bing. The more links your website has, the higher its ranking will be in search engine results.

• A website that offers new information on a product or service at a regular basis will be frequented more by interested people. SEO providers will make sure that the information included in your website is up to date. They may do so by uploading new articles on a daily or weekly basis.

Although a website owner may write his or her own articles, SEO providers make sure that the articles that will be published on your website have the necessary keywords or keyword phrases that will help it increase its rank in search engines.

If you have an online business, you should focus more about the products and services that you are offering and not have to worry whether your website is effective or not. If you do not know anything about how to make your website be more visible to more online customers, then let the experts do it for you. Hire an SEO service provider now and prepare for a wider customer base.

If you are an entrepreneur you must be accustomed to do business in a very structured manner. Usually, the chances are more that you must be managing almost every business processes all by yourself. Now at a time like this if you plan to swap over to the Internet marketing world, you will soon realize that you actually require functioning a bit different from your competitors to be more successful.

Nowadays, many people make use of search engines to get information on any product/service and so you need to be more familiar with the importance of being ranked high in these search engines. Ranking high in search engines can help you bring in more traffic to your webpage resulting in interested readers who might decide to do business with you. All of this can ultimately enhance your sales. For such expansion to the online customers, you need to hire a dedicated team of SEO experts for unique and consistent webpage optimization.

Outsourcing Benefits for small business promotions

The key benefit of outsourcing is that it makes you free from any sort of tension. This is because outsourcing does not distract you from the core business related issues. Therefore, it is always better to focus on the productive things that can make a big difference to your income rather than waste time on trivial things like no updated Blogs or need for a new plug-in for your webpage.

Along with this, nowadays SEO outsourcing services is available at quite an affordable rate. Even if you compare the cost of hiring in-house SEO experts to SEO outsourcing you will observe that outsourcing is much cost effective and easy to approach.

Why should you hire an SEO company?

Besides, considering factors like the time and cost, there are many other significant factors that you must consider before going for optimization of your webpage by professionals:

Quality optimization: SEO is an ongoing process that requires a good amount of time to be spent on. It need a complex research and methodology to be implemented and hence should be done with enthusiasm and patience. SEO webmasters usually have the knowledge and experience to work with competition and for different online marketing needs. They can easily standardize the optimization of your web page and thus producing a quality product.

Dedicated SEO services: Hiring an SEO expert will also be useful for dedicated promotion and marketing of your webpage. Firms providing SEO services will periodically update you with reports indicating the performance of your website as compared to your competitors in the market.

Result Oriented Services – You can be assured of getting desired results with Ethical and Professional SEO Company as they generally implement a structured SEO strategy for your site.

SEO Outsourcing India

Presently, India is one of the most preferred countries being chosen for offshore SEO services. Professionals from India excel skilled resources that can work for you dedicated with utmost professionalism and result oriented strategies. Moreover, most SEO companies in India can also help you to contemplate various optimization strategies and select the right resource according to market trends and requirements.

Today, SEO Outsourcing is the best option for all the web solution needs for a small business wherein you can save your money on other expensive Internet Marketing campaigns and invest them in your business expansion. Therefore, it is very essential for small business owner to understand the need for website optimization and outsource SEO processes to offshore countries to get maximum return to their investment.

When it comes to Search Engine Optimization, you need to invest a pretty good deal of money and time. If you are a dentist, Search Engine Optimization is more important for your website if you want to stay competitive. With these campaigns, you can develop trust with your clients and patients. In this article, we are going to share with you a few dental SEO tips. By following these simple tips, you can optimize your website to ensure it can attract more traffic. Read on to find out more.

First of all, you need to make some primary changes to your website. For example, you need to change the navigation system, quality of the content, compatibility with mobile devices, and page load times, just to name a few. With these steps, you can make your website SEO-friendly. Given below are 5 tips that can help you even more.

1. Intuitive Navigation

Make sure that your website offers a great user experience. In other words, your prospective clients should be able to find and navigate your website without any problem. In other words, they should be able to find their required pages on your website.

There should be a menu on your website that should allow access to other pages on your website. This is important if you want to get the most out of your website. If your website is not optimized from this angle, you may lose a lot of customers and clients to your competitors.

2. Publish Quality Content

First of all, the primary features of a quality blog post or article are engagement and originality. Make sure you don’t just add clickbait titles. The idea is to publish content that your readers will find interesting engaging and informative.

By offering quality content regularly, you can keep your readers coming back for more. This is how you can develop trust with your prospective clients. So, what you need to do is share quality tips for your clients to make sure they can keep their teeth in good shape.

3. Mobile-Friendly Structure

Today, search engine bots are smart enough to find out if your website is mobile-friendly or not. In other words, your website should be easy to navigate on mobile devices as well, which includes mobile phones, tablet PCs, and other devices.

As far as web design is concerned, this is one of the most important parts. If your website is not optimized for smartphones, it will fall behind in the world of competition. Another important thing to keep in mind is that a mobile-friendly site can rank better on major search engines.

4. Fast Loading Times

Apart from being mobile-friendly, your website should not take ages to load. In other words, each web page on your website should not take more than 3 seconds to load. The reason is that online visitors are very impatient these days. So, they will click away if your website takes too long to load.

An easy way to make sure the web pages don’t take much time to load is to reduce the resolution of images on each page. It is better if you publish fewer images on one page.

5. Quality Backlinks

If you want to rank higher in major search engines, we suggest that you get quality backlinks from authority websites in your niche. The idea is to get quality backlinks, and quantity does not matter. If you have plenty of backlinks, your website will be considered as a foreigner in your niche by search engines and your clients.

In short, we suggest that you follow these dental SEO tips if you want to get a lot of traffic to your website.

The world of real estate is going through dramatic change and I don’t mean the current market upheavals caused by the change from a Seller’s market to a Buyer’s market.

Independent of price level there will always be buying and selling of homes going on. But the way people search for and find homes is in the middle of a dramatic change. The Internet is the great equalizer but also the great differentiator.

People searching online are not aware of your achievements, everybody is equal at first. If your website does not offer the design and services people appreciate they will not stay long enough to find out. This is where you can differentiate yourself.

But design and functionality are a secondary issue to the problem of how to get found in the first place. Use the analogy of websites being online business cards. New business cards are deposited not at the top of the pile but at the very bottom. Customers are picking up business cards from the top of the pile. SEO or search engine optimization deals with efforts to move ones business cards further up the pile so that customers can find one’s site through popular search engines.

So you have a new website. So you basically just had your business cards printed but nobody knows how to find them. Or even more dramatic you don’t even know if somebody is picking up your business cards and you don’t know if your business cards are in the big pile yet.

I would define SEO as the efforts to purposefully move ones website to be placed higher on the results page in response to a search query at a range of search engines.

But there are thousands of search engines out there. True. But all but 3 are irrelevant to your optimization efforts. Google, Yahoo and MSN control about 98% of all searches performed on the Internet. Focus on the three big search engines and the rest will take care of itself.

What is there to optimize? The aim is to be found by people searching for things that you offer on your website. When people search they do this textually by querying a search term or phrase. For you to optimize your site you first have to understand for which keywords or key phrases you want to be found. As I am practicing real estate in Aspen, Colorado and appropriate search term could be “Aspen Real Estate”.

Make sure you repeat your keywords and phrases on your homepage. Make the most important key phrase a headline and type it in a bold font.

It is important to understand that search engines are automated computer systems programmed by humans to evaluate the webs content without human interference. This means that search results are based on what is called a computer algorithm. This is basically a set of instructions for the computer on how to evaluate certain criteria and translate the results into a sequence of importance. Most important website first, least important website last.

The art and science of Search Engine Optimization is to try to understand what the search engines are looking for in a good site and then giving the search engine just that. The Google search engine algorithm probably looks at hundreds of different criteria. It is so complex that not even the engineers inside Google know the whole picture. Well you might say, how should none Google employees then know what to do?

Basically the most important fundamentals of what makes a good websites are known. Google for example uses a patented mathematical concept they called “Page Rank” at the root of their systems. Links are seen as votes. The more links are pointing to one website the more important that website must be. The more important the website is that votes for another website the more weight that vote caries.

So, try to get people to link to your website. It is important to know that links from website that have the same topic as your website seem to be more important than links from website that do not fit the subject. Links from other real estate related website are more important to my website then links from websites promoting toys.

Search engines like content rich websites. The more pages with useful content the better. Blogs are a great way to accumulate great on-topic content over a period of time. This is all the more important as search engines like website that have fresh content on a regular basis.

DMOZ.org is a human compiled directory of websites. Read their instructions carefully and submit your website to a relevant category. Yahoo and Google use this directory and it helps to be listed.

Generate a site map and place the xml file on your web server. A site map is basically a long list containing all your web pages in a format that is readable by computer programs employed by search engines to browse the web. These programs are called “bots” or “spiders”. This will help the search engines to find all the pages on your website. Remember, the more web pages the search engine knows about the better for you.

Search engines cannot read certain content. Graphical content is one such thing. If your site consists of mainly pictures the search engine will not understand what your site is about and therefore will not offer it as a result of a search. Make sure your site is text rich.

Real Estate website can have pages for the different subdivisions in the area serviced. Write a blog on the property of the week. Incorporate a section of “Frequently Asked Questions”. Write about yourself and give people a bio on you. Explain the buying and selling process. Offer sales statistics. The list goes on.

Get a program Like “Advanced Web Ranking” to search the search engines for search results containing your keywords. Optimization is fun when you start to see results. But manually looking for your website in search results is labor intensive and a good job for an automated program.

Read web forums and a couple of books on SEO once you are past the basics. The field is constantly evolving and there us tons more to learn.

With the advent of the digital marketing era, it’s been estimated that almost 17 billion searches take place online every month. Now simply put, if you can bring the tiniest proportion of searchers to your business then who can stop you to thrive even in the most competitive market environment! This is where SEO in Houston plays their expert role to drive the potential customers through higher website ranking in SERP. Significantly, as you consider promoting your business through social media or PPC successfully, having a higher rank in SERP is also a crucial benchmark to make the things done.

How does SEO work?

While the search engines like Google is no human, when it comes to page ranking, the entire process is accomplished through software based procedures like crawling, scanning, indexing evaluating page relevance, and consistency to the engine’s algorithm etc. Professional SEO in Houston follows a set of SEO techniques and tools to upsurge your page’s quality score in search engine assessment. Some of these SEO elements include Website names/ URLs/ Page content/ Keywords/Meta tags/ Link building characterizes/ Accessibility and others.

Four Benefits of SEO

Increased Traffic

SEO in Houston has been focused to create the most relevant keywords, high quality informative contents, meta descriptions which can naturally convince the top search engines to ranking your page in SERP. No wonder, optimized ranking of pages get more clicks and result in increasing amount of traffic to your business page.

Low Cost Services

Perhaps the biggest benefit of SEO its organic listings methods which comes absolutely free. Unlike PPC or paid ads that necessitate you to pay on every click on your page, just by paying the professional fees of SEO in Houston you can experience your webpage to get steady traffic that makes your business money-spinning.

Superior Brand Credibility

Your valued consumers strongly believe that the results come in the first page or in higher ranking are most reliable companies. This happens because people all across world trust Google, being the largest and top popular search engines globally. Because most of your competitors equally go digital and appear in Google’s search result, what really matters, is ranking. You can stay unbeatable to your rival companies with higher raking preferably within the first two pages. Thus, in order to get higher brand creditability, choosing expert SEO in Houston is the best choice.

Lasting Ranking Advantage

SEO is just not a single time marketing procedure but needs to be continued. Why it’s so important? Simply put, every SEO company that works for your competitors employ their best techniques to keep their clients happy with page optimization. If you discontinue your digital marketing endeavor through SEO service, you simply cannot retain your present ranking and likely to see your opponent has replaced you from your rank.

A person or a company may require understanding the difference between SEO writing and ghost writing while looking for a freelancer to outsource various types of writing projects. The SEO writing and the ghost writing are two form of writing quite different from each other. An SEO writer writes content for the SEO use specifically, whereas the ghost writer can be writing about anything, it can include writing content for the site as well. Both types of writers may not get the credit for their work. It may be credited to someone else as they usually write for other companies or people for a decided amount. They may have to follow some specific requirements or instructions of the project providers.

The SEO writing is not exactly a writing skill; it is more of a social skill. The SEO writing has a focus on the product marketing or selling. So if you are an SEO writer, it means that you are not exactly a writer, you are more of a sales person. Unlike other sales persons, you do not use a pitch; you are using your words to sell a product or to intrigue the demand of your product in the minds of people.

A ghost writer is the person who writes contents which are informative by its nature. Usually his writings are not dealing much with the selling of a product. Although he can write about the benefits of a product, but his content is not focused on the selling of any product.

Both of the writing types are unique and have its own importance in the relevant fields. If a person is good at SEO writing, he may not be able to perform at the same level as a ghost writer. The same works vice versa. A ghost writer will have to face lots of problems if he wants to write an effective SEO content. Each of the writers can perform exceptionally in the relevant field but cannot perform with the same efficiency for other, as each of the field requires specific specialties. An SEO writer knows well how he can create an article which can be of a great help to optimize the site with a search engine.

The SEO writing requires lots of time to perfect the contents. An SEO writer may have to spend longer hours on just one single article. He may have to edit the articles over and over again. He may have to change the headlines, text of some specific part or he may have to amend the subheadings. He has to make it sure that it is good enough to optimize the site conveniently with a search engine. It has to be attention grabbing. He is required to write such a content that has to interest a reader and should be able to generate a lead or offer a sale to the company.

An SEO writer has to write a convincing content, whereas, it isn’t the same for a ghost writer. A ghost writer also has to write interesting content, but he is not required to write a convincing content that has to offer a sale or a lead. An SEO writer can earn a lot higher amounts than what a ghost writer does.