Avoid These 6 SEO Myths at All Costs

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You have probably heard them all before. SEO is just a matter of doing this and tweaking that. Well, there is a little bit more to doing it right. Avoid these 6 SEO myths at all costs and you will be on the right track.

1. SEO is easy.

Maybe for the pros who do it every single day, all day long. Even then, there’s a learning curve and to keep up with the curve, the learning must always continue. That said, search optimization isn’t necessarily a hard thing-it just requires experience, applied knowledge, and the time to make it all happen.

2. SEO is built in to my theme.

Don’t believe it. While many website themes advertise their “SEO-friendliness,” all this really means is that they are ready to be SEO optimized. Without taking an all-inclusive approach of optimizing the complete finished site (with all content), it’s impossible to really optimize in any way. Optimizing the site code is one thing, but optimizing the entire package is another ballgame altogether. Plus, this is another good reason to avoid using theme or template-based sites.

3. SEO is just a matter of Meta-tags.

Not so. Meta-tags are relevant and do play an important role in a site’s overall SEO-factor, but it’s just one small piece of the overall pie, so to speak. In 1998, optimizing Meta-tags only was a great way to get ranked highly. In 2010, it’s really just an incidental factor.

4. SEO requires me to get hundreds of incoming links.

Maybe, maybe not. Having just a couple really great quality backlinks is usually better than having dozens of irrelevant, low quality incoming links. The key to liking and SEO is to maintain a balanced link profile that aims for all kinds of links with all kinds of anchor text. Links need to be natural.

5. SEO is simply a matter of producing lots of content.

Having more content certainly helps…when it’s well-planned and brings something of value to the visitors. But just adding lots of filler content in hopes of boosting search engine rankings is really not a very wise strategy.

6. SEO means I need to use an artificially high keyword density in my website copy.

Don’t force keyword density in articles. While representing your targeted keyword phrases solidly in your copy is a good thing, there’s also a fine line where being helpful crosses over to being spammy. Never focus primarily on a percentage, number, or keyword density-aim first to create really high-quality content that’ll be appreciated by your visitors.

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Source by Julia Pritchard

How to Find a Top SEO Company?

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The top SEO companies are the companies which have achieved something and have shown expertise in their fields. They are standing aside due to their unique features among a number of SEO providers. The SEO companies provide the SEO services and the SEO Marketing practices.

SEO services prove to be effective, but it takes a long time to show the result. SEO Marketing is a paid service which is used to promote any website. It seems effective in showing results for a few hours only.

Finding the best SEO company is necessary, regardless of the kind of service you are looking for. The quality of service is very important to consider while choosing the best service provider. You can look at the quotations of different companies to compare the prices of the different service providers. Ultimately, you would be able to get the service that you had desired at a reasonable price.

You can check the background of the top 10 SEO Company and their working experience to decide whose services you want to receive. The type of companies for which they are providing their services and the feedback that they get are the essential tools for deciding their quality of service.

One of the ways of identifying the quality of the SEO company is to make a contact with its clients. If any company is reluctant to provide the contact details of its client then you should get ready to look for another SEO service provider. You need not hesitate in asking anything while making the conversation with the client of the SEO service provider. You can ask him if the result that he get from its service was effective or not? You can also ask if it was able to provide the service that he had aspired or not?

You can check the working procedure of the SEO service provider online and the result that it is able to provide. You can test its performance on the basis of the result of the testimonial that it provides. You can check its performance on different parameters.

When you search online for the top SEO companies then you will get a number of results listed there on the search result page. You can check their working procedure and performances that are provided by them to compare with the other companies.

The top SEO companies are now being listed in many directories from where they are easily available for the visitors. These companies get traffic from these directories and grow in their business.

The companies which are listed as top SEO service providers in the directories are selected according to their performances and the rankings.

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Source by Brayden Hugo

Search Engine Marketing: Is It More Effective Than SEO?

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Many of us think that Search Engine Marketing (SEM) or paid search advertising, and Search Engine Optimization (SEO) are the same things.

But are they the same?

They aren’t.

SEM is basically a kind of Internet marketing.

Here, you promote a website by boosting its visibility in the Search Engine Results Pages (SERPs), primarily through paid search or advertising.

SEO–on the other hand–is the optimization of pages through organic and non-paid methods, through content & social media promotions.

But we will talk about the difference, in detail, later.

Let’s first figure-out what SEM is!

It’s the procedure of getting traffic and visibility from the search engines, through both paid and unpaid efforts.

It powers and improves the reach of the search engines so that you get more clients–at the right time and the right place.

Search Engine Marketing covers:

A. SEO: This helps you get traffic through unpaid or free listings. It works on website content and site architecture, and improves rankings in the SERPs to boost pay per click (PPC) listings.

B. SEM: For it you have to purchase traffic through paid search listings.

SEM is also called:

A. Paid search ads

B. Paid Advertising

C. PPC (Pay-per-click)

Though Google Ads is the most commonly known and used paid search tool, you will help your internet marketing cause further if you use Bing or Yahoo also.

SEO and SEM: Which Is Better?

Coming back to the differences, the key difference between the two is that SEO is simply a component of the SEM. Besides SEO, SEM includes many other search marketing strategies as well, such as PPC and Social Media Marketing (SMM).

While SEO is increasing the amount of website visitors, via getting the site to fetch high results on search engines, SEM is the internet marketing that boosts a site’s visibility via organic search engines results & advertising.

An additional key difference between the two: with SEO you will have to be patient and wait for the results; with the PPC, you can hope for instant results.

Don’t use the terms SEO and SEM interchangeably.

The reason: even though they work side by side, they are anything but the same term.

SEO or SEM: Which Marketing Tactic Is Better?

As per some of those in the know, if we compare the two, organic SEO has an edge.

However, which fetches better results may depend on your general Digital Marketing targets.

SEM cannot thrive minus organic SEO.

Still, PPC (a component of SEM) may make more sense, vis-à-vis SEO in many specific cases.

For instance, in case you are first launching a site, and are keen to get high visibility at once, launch a PPC campaign. It will take less time, vis-à-vis SEO.

Still, it wouldn’t be a wise idea to focus ONLY on PPC and ignore SEO completely.

Granted organic SEO may take more time to produce results. But it will cost less eventually even as you will be able to establish a search credibility that, perhaps, you may unable to get with PPC.

If your websites rank high in the organic results for their target keywords, you will get free traffic 24/7, industry recognition, and enjoy all the benefits of SEO.

Besides, with more appearances in the searches organically, you will enjoy the option of focusing your SEM efforts on other keywords to expand your reach.

Effective SEO will make your site swift & user-friendly as well.

What tilts the pendulum further towards SEO is that Google follows a system known as Quality Score.

If Google finds that people click and then they go away thanks to not-too-good experience, you will have to pay more for every click.

To wrap it up, in case you want to attract traffic fast, begin with Search Engine Marketing, but work on your SEO simultaneously.

Generate a long-lasting and guaranteed online business with effective SEO!

Don’t rely solely on paid traffic!

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Source by Sanjay Kumar Pandey

Yes, Good Affordable SEO Services Do Exist

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You’re likely aware that affordable SEO services exist and are an important marketing strategies available today. Likewise, it’s also one of the most effective ways to establish an online presence, especially if you’re just new in the business. Though, let’s not forget the fact that it could also be quite expensive–more so, if you’re just starting a business. That in mind, how can a small business with limited budget enjoy something like this?

The answer is, through affordable SEO.

Believe it or not, affordable SEO services still exist. However, before we delve in further, you have to know that ‘cheap’ and ‘affordable’ aren’t the same–they have different meanings. The term ‘affordable’ means that you’ll be able to enjoy services at a reasonable price, without compromising the quality or features being offered. On the other hand, ‘cheap’ means you’ll be looking for the lowest priced services available–this wouldn’t give you the assurance that you’ll still enjoy SEO services that could help your business succeed.

Experts would tell you that it’s not advisable to go for cheap SEO services. Instead, focus on a company that’s capable of providing the services you need at an affordable price. This would give you the assurance that you’ll be able to enjoy long-lasting results that’s worth the investment. Also, there’s no need to pay for another SEO professional just to correct the mistakes made by the cheap company you’ve hired before.

Affordable SEO services are the most practical solutions to give your website the boost it needs. This will help you achieve your goals without burning a hole in your pocket.

Listed below are the characteristics of an affordable SEO service:

1. Comprehensive Services

This means SEO professionals would be willing to provide different services, such as keyword research, link building, content writing, directory submission, search engine submission, and social media marketing under one roof. This would give you the advantage of having an array of choices when it comes to picking features that should be included in the SEO campaign. With that, there’s no need to go to several providers just to obtain the services you need.

2. Insights From Other Experts and Customers

You should always do your research and try to figure out what other people say about the SEO company you’re planning to hire. Attempt to look for customer reviews and testimonials online. This would give you the insight you need, allowing you to determine if it’s an affordable SEO company or not. Pay attention to the feedback about pricing, costing, customer service, and level of professionalism.

3. Scaled Services

Some SEO companies make it impossible for businesses to access their services because they only offer complete services, and you’re not allowed to pick individually. This means you have no choice, but to take the entire package or look for another SEO company instead.

An affordable SEO company is willing to provide a broad range of options that allow the customers to scale different features depending on the allotted budget, as well as the benefits the business can enjoy. This gives you the privilege of personalizing the solution depending on your particular needs.

4. Unique and Customizable Services

Affordable SEO services are always willing to give options to ensure customer satisfaction. They allow their clients to personalize packages or features depending on their needs. This enables the business to decide what features should be included in the package and which ones are not needed at all. This can be very helpful for small businesses because they’ll have more control over the pricing.

5. Experience Is Important

Companies offering affordable SEO services are usually experienced and have been in the business for some years. They’re willing to provide quick turnarounds when it’s needed, and you’ll have the assurance that they’ll handle the given task professionally. You’ll be working with a more efficient ‘machine’ and you can expect more from the company, without paying extravagant fees.

Final Words

SEO is the foundation of everything being done online. It’s in the website pages, blog posts, social media posts, content downloads, and emails. That’s why it’s critical to look for an SEO expert that’s capable of helping you boost your online presence. However, this doesn’t mean that you should spend ridiculous amounts either. There’s a lot of SEO companies that offer affordable services, and all you have to do is look for these.

Thank you for stopping by

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Source by Frans Bouckenooghe

What Is On-Page SEO And What Are On-Page SEO Techniques?

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On Page SEO Techniques

On-Page SEO is the process of enhancing particular websites in series to get a position higher and produce more appropriate online traffic in search programs. On Web page pertains to both similarly the information and HTML source rule of a website that is usually enhanced, as in comparison to Off-Page SEO which includes to links and some other outbound signals. On-Page SEO Techniques has customized over the age groups, so it’s essential to proceed to keep up with the latest On Webpage SEO. Here is the most up-to-date article about On Webpage SEO from the Wamp Infotech Weblog, and we choose our recommended resources to assist you together with your trip.

The significance of On Page SEO Techniques

What are On-Page SEO Techniques it simply means On the Web page, SEO is made up of all the parts of SEO you can handle most efficient? If you have a website, you can handle the specific problems and the very best of your information. We consider On Web page issues need to all be managed as they’re in your very own hands. If you make a tremendous website, it will absolutely start placement. Focusing On-Page SEO Techniques will also improve the probability that your Off-Page SEO technique will probably work. Link-building with a low-quality website is a very complicated job. No one desire to a web link to content that is badly released or boring.

Important On-Page Ranking Factors are- On Webpage SEO Techniques placement factors can have an important influence on your webpage’s capability to a position if improved properly. The most important on-page factors that impact online search engine roles are:

Website Titles- Your headings on pages or Headings are one particular of the fundamental SEO elements on your website. Each and each and every page, article & posts must have its very own special and unique title, which consists of the primary keywords and words for that website.

Meta Descriptions- Several persons forget about to include of Meta Explanations for their WebPages. These explanations are an important position to include related keywords and words for your information, as these are used in the search results when your webpage is shown.

Meta Tags- Almost every one of your WebPages, you can include of a set of keywords and words in the kind of Meta Tag. These must be all of the appropriate keywords and words of your information that you will have reviewed formerly.

URL Design- Such as Online look for motor helpful Web details for each and every one of your web pages is extremely recommended, as these provide a much better listing. Smaller sized URLs appear to operate superior in online look for motor results, even so, that is not the one aspect.

Body Labels (H1, H2, H3, H4, H5 etc.)- When posting your content, you must break up your information into more compact sections & phrases to build it simpler for individuals to study. These sections will be provided going, and that is H1, H2, H3, H4, H5 etc.

Keyword and key term Density- Such as related look for words all over your information are very essential, as it allows search engines like Search engines perform out what your information is about. On the other hand, avoid extremely duplicating and extremely using look for words simply to look for motor criteria. This can cause to your website becoming revoked from Google like Google and Search engines.

Inner Connecting or Hyperlinks- Individuals frequently believe that the only links that add up are all those from other sites. Although these links are required, these are generally not the only important hyperlinks!

Conclusion-

These 7 On Webpage SEO techniques are generally several of the methods that you can enhance your On-Page SEO Techniques. Anybody applied independently of the other people won’t make significant difference aimed at your site placement; nevertheless, when utilized with each other, they will assist to enhance your site, visitors.

They will assist to get your websites operating much better, they are able to assist you to obtain your complete website placed in online look for motor spiders, they will assistance improve the worth of inner websites and they are able to develop the importance of inner WebPages to particular keywords and words.

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Source by Vivek Dubey

How To Make A Website SEO-Friendly

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A systematic approach is required for designing a perfect website for SEO. There are a few points of significance from SEO perspective that has to be kept in mind before designing an SEO-friendly website.

Keyword Research

An effective research for keywords has to be performed before designing a search-engine friendly website. There are several keyword research tools available. However Word Tracker is a popular keyword research tool that is capable of finding relevant databases that can gain the attention from the website visitors.

Strategic placement of the keywords

The placement of the keywords that have been researched is considered to be much difficult and complex compared to the effort taken in finding the accurate keywords through research.

  • Try placing the keywords in the URL and include dashes in between if multiple keywords have to be included within the URL.
  • The headings on the top of the page as well as end of the page have to be made bolder for registering well with the search engines.
  • The anchor text for describing the links, domain name, and title and Meta tags must also be embedded with the keywords.
  • Ensure the content of the website are based on a theme that must include the keywords.
  • Place the keywords as closely as possible at the same time ensuring the sentences are easily understandable.
  • Maintain good keyword density throughout the article content.

Place Meta and Title tags

The Meta keyword, Meta description and title tags still play an important role in determining the web page rankings of your website in the search engines. The title tags must be placed on top of each of the web pages. The Meta descriptions must be also accurate.

Content has to be regularly updated

The content must be updated regularly for getting better visibility among the site visitors visiting for the keyword-related articles in the search engines.

Improve the length of the blog post

The word count of the content is extremely important in making the website SEO-friendlier. It is desirable to include content of atleast 250 words on each of the web pages to achieve better search engine rankings.

Use fewer images

More focus must be given in the size and placement of the images within the website. Other than the logo or specific symbol of the company or brand, the texts has to be kept away from the images.

Frames has to be avoided

Frames can prove to be useful in reducing the download times of the website by splitting a page in to several fragments. However preventing the search engines from searching web pages as well as difficulties caused in navigation are some of the drawbacks of using frames.

Creating backlinks

Most of the search engines rank websites based on the link popularity. Backlinks are links that are directed towards your website.

  • Valuable incoming links can be generated by listing your websites in relevant portals and directories.
  • Helpful and informative links are always favourable for search engine rankings.

Conclusion

The above mentioned tips have to be considered before designing a website for SEO.

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Source by William Hills

Why Choose a Local SEO?

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Search engine optimization (SEO) is an important tool in the arsenal of business owners who are attempting to break into the online world and create a presence that can increase profits. SEO companies are able to implement an intricate website plan that usually results in higher search engine results page (SERP) ranking and more business awareness. Typically, search engine optimization companies, also called search engine positioning companies, use various marketing methods, such as social media and keyword optimization, to increase the likelihood that when a user searches a keyword, they will discover that particular client’s business.

For many businesses, the best way to implement a plan of action is to choose a local search engine positioning company that understands a business’ needs. A local SEO company will know the marketing trends in the client’s area and will be able to easily adjust a website to allow for a successful online marketing campaign. A well-rounded company will be able to provide all of the necessary tools, including graphic design and marketing strategies, to maximize the ability for a website to be noticed on the internet while creating interest in the product that a business is trying to distribute. When an internet user searches for a keyword in the niche market that a business is in, it should be able to find the website by through keywords in the text or header of a homepage. Ultimately, the purpose of SEO is to help traffic to find a relevant website that covers a certain product or service.

A strong online presence is necessary for any local business to survive, and can be further strengthened by working with a local-minded SEO company. Due to the fact that the business is local, it is more likely that the company will be able to provide a business with the correct method of implementation, and ensure that the proper marketing strategy is put in place. Often, marketing trends should be localized by region and it is in the best interest of a business to choose a professional company that has in-depth knowledge of the best strategies for localized marketing.

SEO companies that are not familiar with local Internet marketing strategies region will have a more difficult time handling pay-per-click advertising campaigns, and will not be able to offer the same level of service that is capable by a business that specialized in local marketing. For mom and pop businesses, a national campaign could prove to be counterproductive, and are one example of how a specialized local campaign may improve a company’s repertoire online.

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Source by Liz T Jones

The Best SEO Practices All Businesses Need to Consider

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You have superb products or services to offer and you have built a professional website. You have all you need now to take advantage of advertising on the web and have thousands of customers heading your way. Right! Well, no actually. You need to consider search engine optimisation to get Google to rank your website. So, here are some of the best SEO practices all businesses need to consider.

Put in the work with SEO optimisation

A good quality website and products are essential for your business but you need to do more. People are not going to find your site online among your competitors. Your site isn’t going to appear magically in the top Google search results, you have to work at it.

We are going to show you the best SEO practices all businesses need to consider and how you can implement them.

Why Google optimisation is essential for your business

Businesses around the world compete when selling the same products/services. To get visitors to your site you have to use keywords that people search for, to get onto the first page of the search engine.

SEO search engine optimisation relies on numerous different factors, of which keywords are one part of the SEO strategy. However, it is an important one.

Search optimisation is essential for businesses as without it, your site is not going to rank and if it doesn’t rank online, people are not going to be able to find it. If they cannot find it, you lose out on sales. It is as simple as that.

With this in mind, here are the best SEO practices all businesses need to consider.

Guest posts on relevant platforms

A good tip for SEO search engine optimisation is to guest post on relevant sites.

This is an important part of link building strategies and it can help your business a great deal. However, when considering building links you do have to consider that any links you gather should be relevant and high quality.

For instance, if you are in the business of selling pet products, try to get links on brand name sites related to pet products. A poor link would be to link to a site that has nothing to do with the pet industry.

It does take a great deal of time to link build and this is why we recommend putting your link building strategies into the hands of a professional.

UK Linkology is a top company in the United Kingdom, offering packages to obtain high-quality backlinks.

Not only does the company find relevant high-quality sites for your backlinks, but they also offer content writing services and post them on your behalf.

Consider the “People also ask” section of Google

One of the key targets for search optimisation is the Google snippet. This is the text seen at the top of search results. This should be relevant of course to the article and content on your website.

However, one of the best SEO practices all businesses need to consider is the “People also ask” section on search results.

It is a list of questions that people have asked about the search query. In the case above, we typed in search engine optimisation and Google showed related questions that people had asked, for example, what is search engine optimisation.

People can click on the question and the answer taken from a section on a web page is shown, along with a link. This can be a very valuable part of any SEO strategy because your site and a link are shown on the top of the page.

To take advantage of this you will need to have written content with questions and answers. These should be clearly and thoroughly answered. It is not easy to get a mention in the “People ask” section but it can pay dividends when you do.

Make sure you know what your visitors want

You might think you know what visitors want from your site, but what they actually want may differ a great deal.

You will want to create a website that Google and other search engines will love but you also need to concentrate on what your visitors want and need.

In fact, this is very important, as one of the main missions of Google is to offer web users high-quality content that answers what they are looking for. Therefore, your website should be Google-friendly and visitor friendly.

You can cheat a bit and do some research into your competitors that are doing well. By checking out the competition, you can find what keywords work best, what type of content, what SEO methods they use and more.

Use video among your content

Finally, the last in our best SEO practices all businesses need to consider is using video in your content.

Video content has become very popular and it is a great form of any digital marketing campaign. When considering videos you could upload them to your website, Facebook associated page, TikTok, YouTube or other social media site. These can be all great sources for bringing in more visitors and turning them into customers.

You can use video content as part of your search optimisation and a good way of doing this is by answering questions that people ask. As long as you provide informative content in videos, you cannot really go wrong.

In summary

The above are some of the main strategies and best SEO practices all businesses need to consider to boost their rankings in search engines.

Of course, you can implement the above yourself but you might want to consider taking on professional SEO services to do it for you. A professional company can help to get your business website into the top search engine rankings. They can also help with local SEO, something essential if you have a brick and mortar store and want to attract more local customers.

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Source by Allison B Blackburn

What It Takes to be a Successful SEO Consultant

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A search engine optimization consultant (seo consultant) provides

search engine optimization services to clients who own websites

and would like to achieve a beneficial ranking in the search

engines.

As a seo consultant you optimize websites using various search

engine optimization strategies in an attempt to achieve a

desirable ranking in search engine search results.

Since it is sometimes challenging to get a decent ranking

organically through search engine optimization due to rabid

competition on the internet and frequently changing search engine

rules, most seo consultants also offer pay-per-click campaign

design and management services to the search engine optimization

clients.

If you desire to become a seo consultant you need to take the

initiative to learn the nature of the search engines. You can

experiment with your own websites to gain practice and experience

in search engine optimization and to apply and test techniques

and practices that you learn in your studies of search engine

optimization.

When you launch a business as a seo consultant, you will likely

have customers who ask you for references or samples of websites

that you have provide seo consulting for. It is a good idea to

have some sites that you have achieved great search engine

ranking for to refer them to in order to build your credibility

and to let them know that you actually do know about search

engine optimization techniques that will boost a website to the

top of the search engine results.

There are a number of training programs, published materials and

forums to help people learn strategies applied by a seo

consultant to optimize a website for the purpose of boosting its

ranking in the search engines.

There are some things you need to be aware of; however, when

pursuing training and ongoing education activities in the field

of search engine optimization. Mainly, the search engines rank

websites organically based on algorithms which are the search

engine’s rules for determining the relevance of a website to the

search terms used by search engine users.

The search engines change their rules frequently, so a strategy

that worked yesterday may not work tomorrow. This is a problem

with search engine optimization and seo consultant training

materials. They can become outdated often, so in order to really

master the art of search engine optimization to become a

professional seo consultant, some ongoing education, trial and

error is necessary.

Aside from learning strategies that work for search engine

optimization, some of the skills that are needed to be a seo

consultant are the ability to conduct keyword research and to

develop a search engine optimization strategy; the capability to

create keyword rich content pages and sales pages for websites;

interpersonal communication skills and strategies for

implementing effective linking campaigns; and the ability to

strategically place keywords in a website’s html code.

These are strategies that a seo consultant applies rather

consistently in order to prepare a website for optimal

performance in the search engines. There are more strategies that

change from time to time, but for the most part, these are the

skills needed to work as a professional seo consultant.

If you lack some of the skills pointed out, that doesn’t mean

that you cannot be a seo consultant. Review your strengths and

weaknesses as they relate to the skills and determine what you

can effectively do yourself.

For those tasks that you are personally uncomfortable doing,

there is always potential that you could outsource them to

providers who specialize in the specific areas.

While you’ll certainly make more money as a seo consultant if you

can complete all of the seo tasks yourself, outsourcing is often

a business practice that proves to be fruitful and effective.

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Source by Christopher J Enders

What is Organic SEO?

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Organic SEO Rankings Can Increase Web Visibility by 67%

Organic SEO is the procedure of getting your website ranked high in the Search Engine 1-10 positions on Google, Yahoo, AOL, & now Bing. Each Search Engine calls for a different SEO Process, but if you Optimize your website for Google, then that is a great start.

SEO / Search Engine Optimization can be very complex and will involve many fundamentals for good rankings on the Search Engines. We have outlined a few. Each Optimization process ties into each other. One of the most important factors that we have found as an SEO company is doing the correct research on the company we take on, such as knowing their industry, competing companies, location, target market, and the correct layout of our clients website, which plays a major role in how we Optimize their website.

Once we have ran a few SEO Stress Test on our clients website then we will proceed with the research and begin to build a SEO Blue Print with a some basic steps that we have follow to obtain high Organic Rankings via the Search Engines. Below are some basics and a brief explanation of what they mean, without getting into to much SEO jargon.

Search Engines will look for these pieces of information located in the websites source coding. Since Search Engine Robots/Spiders can not read images they follow html code.

Keywords- Are what you would like your website to rank on the Search Engines when a prospect types in a word or a long-tail stream of words. Looking and adding the right keywords to your website source code calls for extensive research on your competition, GEO targeting your prospects, and what a prospect will type in. There are may elements to keyword research, it used to be a 1 to 3 keyword term was the best now studies show 3 to 6 words per keyword is the best option now. Most Searchers are starting to use Questions, Area Codes, Zip Codes, Cities, Counties, States, and then some. Selecting the right terms for your website will make or break your SEO Process.

Meta Tags- Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site. Typical Meta info is Title, Keywords, & Description. Since the Search Engines do not weight results completely on Meta Tags because of the abuse from some SEO Companies, you have to add other Optimization procedures to the SEO process.

Website Content- Well looks pretty self explanatory, on the other hand it is not. Search Engines do require good and precise content that is written for the end user which is a prospect for you. Most Search Engines will ask that a web page consist of about 1000 words. Now here is the tricky part, how do you develop keyword density that is written for the Search Engines but also for the prospect. Search Engines have become smarter than most SEO Companies would like to thing. If SEO Companies had content that was not keyword stuffed or with hidden keywords on the web page then we would not have this problem. There is a formula that calls for keyword density that depends on the amount of content VS. how much value a keyword has. This means that keywords have to be used a certain amount within the content and placed in the right spots located n the web page. Not as simple as just writin content for your website.

Header Tags- The to tags are used to define HTML headings. defines the largest heading and defines the smallest heading. Header tags are the outlines of the web pages which portrays the attention of the significant information to the users. Are those areas on a web page enclosed by heading tags. example: Position Masters (heading tags vary in weight (size & density) depending on the status of the heading or sub-heading, ie, H1,2,3,4. They are part of HTML language.

Alt Tags -Text that accompanies an image. If a user has the browser set not to display images, or is using a screen reader, they will rely on this text to tell them what the image is. The text can be seen when hovering the mouse over the image, or is read out in the case of a screen reader. This is very important is you have a website that has a lot of images. Since Search Engines read text and code having Alt Tags are essential so the Search Engines can pick up what the image is and also will add to keyword density in the source code.

Above are just a VERY FEW basic steps to follow. Search Engine Algorithms are very tricky and constantly changing. We have done Organic SEO for many different types of companies and we have successfully Organically Ranked them all.

SEO / Organic SEO is an Art and a Process that we take pride in. Once we have Optimized your website the fun starts. The purpose of you have a website is so that many prospects see & use your services or buy your products. I hope that this has shed a little light on a subject many do not understand

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Source by Lyle Hawkins