Posts tagged: what is digital marketing

If you are an entrepreneur you must be accustomed to do business in a very structured manner. Usually, the chances are more that you must be managing almost every business processes all by yourself. Now at a time like this if you plan to swap over to the Internet marketing world, you will soon realize that you actually require functioning a bit different from your competitors to be more successful.

Nowadays, many people make use of search engines to get information on any product/service and so you need to be more familiar with the importance of being ranked high in these search engines. Ranking high in search engines can help you bring in more traffic to your webpage resulting in interested readers who might decide to do business with you. All of this can ultimately enhance your sales. For such expansion to the online customers, you need to hire a dedicated team of SEO experts for unique and consistent webpage optimization.

Outsourcing Benefits for small business promotions

The key benefit of outsourcing is that it makes you free from any sort of tension. This is because outsourcing does not distract you from the core business related issues. Therefore, it is always better to focus on the productive things that can make a big difference to your income rather than waste time on trivial things like no updated Blogs or need for a new plug-in for your webpage.

Along with this, nowadays SEO outsourcing services is available at quite an affordable rate. Even if you compare the cost of hiring in-house SEO experts to SEO outsourcing you will observe that outsourcing is much cost effective and easy to approach.

Why should you hire an SEO company?

Besides, considering factors like the time and cost, there are many other significant factors that you must consider before going for optimization of your webpage by professionals:

Quality optimization: SEO is an ongoing process that requires a good amount of time to be spent on. It need a complex research and methodology to be implemented and hence should be done with enthusiasm and patience. SEO webmasters usually have the knowledge and experience to work with competition and for different online marketing needs. They can easily standardize the optimization of your web page and thus producing a quality product.

Dedicated SEO services: Hiring an SEO expert will also be useful for dedicated promotion and marketing of your webpage. Firms providing SEO services will periodically update you with reports indicating the performance of your website as compared to your competitors in the market.

Result Oriented Services – You can be assured of getting desired results with Ethical and Professional SEO Company as they generally implement a structured SEO strategy for your site.

SEO Outsourcing India

Presently, India is one of the most preferred countries being chosen for offshore SEO services. Professionals from India excel skilled resources that can work for you dedicated with utmost professionalism and result oriented strategies. Moreover, most SEO companies in India can also help you to contemplate various optimization strategies and select the right resource according to market trends and requirements.

Today, SEO Outsourcing is the best option for all the web solution needs for a small business wherein you can save your money on other expensive Internet Marketing campaigns and invest them in your business expansion. Therefore, it is very essential for small business owner to understand the need for website optimization and outsource SEO processes to offshore countries to get maximum return to their investment.

When it comes to Search Engine Optimization, you need to invest a pretty good deal of money and time. If you are a dentist, Search Engine Optimization is more important for your website if you want to stay competitive. With these campaigns, you can develop trust with your clients and patients. In this article, we are going to share with you a few dental SEO tips. By following these simple tips, you can optimize your website to ensure it can attract more traffic. Read on to find out more.

First of all, you need to make some primary changes to your website. For example, you need to change the navigation system, quality of the content, compatibility with mobile devices, and page load times, just to name a few. With these steps, you can make your website SEO-friendly. Given below are 5 tips that can help you even more.

1. Intuitive Navigation

Make sure that your website offers a great user experience. In other words, your prospective clients should be able to find and navigate your website without any problem. In other words, they should be able to find their required pages on your website.

There should be a menu on your website that should allow access to other pages on your website. This is important if you want to get the most out of your website. If your website is not optimized from this angle, you may lose a lot of customers and clients to your competitors.

2. Publish Quality Content

First of all, the primary features of a quality blog post or article are engagement and originality. Make sure you don’t just add clickbait titles. The idea is to publish content that your readers will find interesting engaging and informative.

By offering quality content regularly, you can keep your readers coming back for more. This is how you can develop trust with your prospective clients. So, what you need to do is share quality tips for your clients to make sure they can keep their teeth in good shape.

3. Mobile-Friendly Structure

Today, search engine bots are smart enough to find out if your website is mobile-friendly or not. In other words, your website should be easy to navigate on mobile devices as well, which includes mobile phones, tablet PCs, and other devices.

As far as web design is concerned, this is one of the most important parts. If your website is not optimized for smartphones, it will fall behind in the world of competition. Another important thing to keep in mind is that a mobile-friendly site can rank better on major search engines.

4. Fast Loading Times

Apart from being mobile-friendly, your website should not take ages to load. In other words, each web page on your website should not take more than 3 seconds to load. The reason is that online visitors are very impatient these days. So, they will click away if your website takes too long to load.

An easy way to make sure the web pages don’t take much time to load is to reduce the resolution of images on each page. It is better if you publish fewer images on one page.

5. Quality Backlinks

If you want to rank higher in major search engines, we suggest that you get quality backlinks from authority websites in your niche. The idea is to get quality backlinks, and quantity does not matter. If you have plenty of backlinks, your website will be considered as a foreigner in your niche by search engines and your clients.

In short, we suggest that you follow these dental SEO tips if you want to get a lot of traffic to your website.

The world of real estate is going through dramatic change and I don’t mean the current market upheavals caused by the change from a Seller’s market to a Buyer’s market.

Independent of price level there will always be buying and selling of homes going on. But the way people search for and find homes is in the middle of a dramatic change. The Internet is the great equalizer but also the great differentiator.

People searching online are not aware of your achievements, everybody is equal at first. If your website does not offer the design and services people appreciate they will not stay long enough to find out. This is where you can differentiate yourself.

But design and functionality are a secondary issue to the problem of how to get found in the first place. Use the analogy of websites being online business cards. New business cards are deposited not at the top of the pile but at the very bottom. Customers are picking up business cards from the top of the pile. SEO or search engine optimization deals with efforts to move ones business cards further up the pile so that customers can find one’s site through popular search engines.

So you have a new website. So you basically just had your business cards printed but nobody knows how to find them. Or even more dramatic you don’t even know if somebody is picking up your business cards and you don’t know if your business cards are in the big pile yet.

I would define SEO as the efforts to purposefully move ones website to be placed higher on the results page in response to a search query at a range of search engines.

But there are thousands of search engines out there. True. But all but 3 are irrelevant to your optimization efforts. Google, Yahoo and MSN control about 98% of all searches performed on the Internet. Focus on the three big search engines and the rest will take care of itself.

What is there to optimize? The aim is to be found by people searching for things that you offer on your website. When people search they do this textually by querying a search term or phrase. For you to optimize your site you first have to understand for which keywords or key phrases you want to be found. As I am practicing real estate in Aspen, Colorado and appropriate search term could be “Aspen Real Estate”.

Make sure you repeat your keywords and phrases on your homepage. Make the most important key phrase a headline and type it in a bold font.

It is important to understand that search engines are automated computer systems programmed by humans to evaluate the webs content without human interference. This means that search results are based on what is called a computer algorithm. This is basically a set of instructions for the computer on how to evaluate certain criteria and translate the results into a sequence of importance. Most important website first, least important website last.

The art and science of Search Engine Optimization is to try to understand what the search engines are looking for in a good site and then giving the search engine just that. The Google search engine algorithm probably looks at hundreds of different criteria. It is so complex that not even the engineers inside Google know the whole picture. Well you might say, how should none Google employees then know what to do?

Basically the most important fundamentals of what makes a good websites are known. Google for example uses a patented mathematical concept they called “Page Rank” at the root of their systems. Links are seen as votes. The more links are pointing to one website the more important that website must be. The more important the website is that votes for another website the more weight that vote caries.

So, try to get people to link to your website. It is important to know that links from website that have the same topic as your website seem to be more important than links from website that do not fit the subject. Links from other real estate related website are more important to my website then links from websites promoting toys.

Search engines like content rich websites. The more pages with useful content the better. Blogs are a great way to accumulate great on-topic content over a period of time. This is all the more important as search engines like website that have fresh content on a regular basis.

DMOZ.org is a human compiled directory of websites. Read their instructions carefully and submit your website to a relevant category. Yahoo and Google use this directory and it helps to be listed.

Generate a site map and place the xml file on your web server. A site map is basically a long list containing all your web pages in a format that is readable by computer programs employed by search engines to browse the web. These programs are called “bots” or “spiders”. This will help the search engines to find all the pages on your website. Remember, the more web pages the search engine knows about the better for you.

Search engines cannot read certain content. Graphical content is one such thing. If your site consists of mainly pictures the search engine will not understand what your site is about and therefore will not offer it as a result of a search. Make sure your site is text rich.

Real Estate website can have pages for the different subdivisions in the area serviced. Write a blog on the property of the week. Incorporate a section of “Frequently Asked Questions”. Write about yourself and give people a bio on you. Explain the buying and selling process. Offer sales statistics. The list goes on.

Get a program Like “Advanced Web Ranking” to search the search engines for search results containing your keywords. Optimization is fun when you start to see results. But manually looking for your website in search results is labor intensive and a good job for an automated program.

Read web forums and a couple of books on SEO once you are past the basics. The field is constantly evolving and there us tons more to learn.

With the advent of the digital marketing era, it’s been estimated that almost 17 billion searches take place online every month. Now simply put, if you can bring the tiniest proportion of searchers to your business then who can stop you to thrive even in the most competitive market environment! This is where SEO in Houston plays their expert role to drive the potential customers through higher website ranking in SERP. Significantly, as you consider promoting your business through social media or PPC successfully, having a higher rank in SERP is also a crucial benchmark to make the things done.

How does SEO work?

While the search engines like Google is no human, when it comes to page ranking, the entire process is accomplished through software based procedures like crawling, scanning, indexing evaluating page relevance, and consistency to the engine’s algorithm etc. Professional SEO in Houston follows a set of SEO techniques and tools to upsurge your page’s quality score in search engine assessment. Some of these SEO elements include Website names/ URLs/ Page content/ Keywords/Meta tags/ Link building characterizes/ Accessibility and others.

Four Benefits of SEO

Increased Traffic

SEO in Houston has been focused to create the most relevant keywords, high quality informative contents, meta descriptions which can naturally convince the top search engines to ranking your page in SERP. No wonder, optimized ranking of pages get more clicks and result in increasing amount of traffic to your business page.

Low Cost Services

Perhaps the biggest benefit of SEO its organic listings methods which comes absolutely free. Unlike PPC or paid ads that necessitate you to pay on every click on your page, just by paying the professional fees of SEO in Houston you can experience your webpage to get steady traffic that makes your business money-spinning.

Superior Brand Credibility

Your valued consumers strongly believe that the results come in the first page or in higher ranking are most reliable companies. This happens because people all across world trust Google, being the largest and top popular search engines globally. Because most of your competitors equally go digital and appear in Google’s search result, what really matters, is ranking. You can stay unbeatable to your rival companies with higher raking preferably within the first two pages. Thus, in order to get higher brand creditability, choosing expert SEO in Houston is the best choice.

Lasting Ranking Advantage

SEO is just not a single time marketing procedure but needs to be continued. Why it’s so important? Simply put, every SEO company that works for your competitors employ their best techniques to keep their clients happy with page optimization. If you discontinue your digital marketing endeavor through SEO service, you simply cannot retain your present ranking and likely to see your opponent has replaced you from your rank.

A person or a company may require understanding the difference between SEO writing and ghost writing while looking for a freelancer to outsource various types of writing projects. The SEO writing and the ghost writing are two form of writing quite different from each other. An SEO writer writes content for the SEO use specifically, whereas the ghost writer can be writing about anything, it can include writing content for the site as well. Both types of writers may not get the credit for their work. It may be credited to someone else as they usually write for other companies or people for a decided amount. They may have to follow some specific requirements or instructions of the project providers.

The SEO writing is not exactly a writing skill; it is more of a social skill. The SEO writing has a focus on the product marketing or selling. So if you are an SEO writer, it means that you are not exactly a writer, you are more of a sales person. Unlike other sales persons, you do not use a pitch; you are using your words to sell a product or to intrigue the demand of your product in the minds of people.

A ghost writer is the person who writes contents which are informative by its nature. Usually his writings are not dealing much with the selling of a product. Although he can write about the benefits of a product, but his content is not focused on the selling of any product.

Both of the writing types are unique and have its own importance in the relevant fields. If a person is good at SEO writing, he may not be able to perform at the same level as a ghost writer. The same works vice versa. A ghost writer will have to face lots of problems if he wants to write an effective SEO content. Each of the writers can perform exceptionally in the relevant field but cannot perform with the same efficiency for other, as each of the field requires specific specialties. An SEO writer knows well how he can create an article which can be of a great help to optimize the site with a search engine.

The SEO writing requires lots of time to perfect the contents. An SEO writer may have to spend longer hours on just one single article. He may have to edit the articles over and over again. He may have to change the headlines, text of some specific part or he may have to amend the subheadings. He has to make it sure that it is good enough to optimize the site conveniently with a search engine. It has to be attention grabbing. He is required to write such a content that has to interest a reader and should be able to generate a lead or offer a sale to the company.

An SEO writer has to write a convincing content, whereas, it isn’t the same for a ghost writer. A ghost writer also has to write interesting content, but he is not required to write a convincing content that has to offer a sale or a lead. An SEO writer can earn a lot higher amounts than what a ghost writer does.

A recent study released in early 2018 by BrandMuscle has revealed that only 3% of small and medium businesses in the United States are hiring experts or external agencies to do the marketing for their businesses, with over 60% choosing to do the marketing themselves, or relying on in-house “specialists”. The study also mentioned SEO, or search engine optimization as one of the popular local business marketing tactics for SMBs because they find it to be one of the easiest strategies to implement. The report’s authors however concluded that small and local businesses were getting miserable results and low return on their investment by taking the do-it-yourself route, especially regarding SEO.

So, why is it highly ineffective for local business owners to try and optimize their web properties themselves?

I have compiled 5 reasons why it is not only ineffective but risky as well for a small business owner to go the DIY route when it comes to optimizing their websites, Facebook pages, Instagram, etc for the search engines.

1. SEO is an ever-changing landscape and what works today may not work tomorrow. In other words it’s not for the jack of all trades. As a business owner you would be well advised to dedicate any spare time you have to trying to get better at your business so you can get terrific reviews – not moonlighting trying to learn the latest website ranking tactics or how to beat the latest updates to Google’s or Bing’s search algorithm.

2. Bad SEO can harm rather than help your search engine marketing efforts. The search engines, especially Google are known to penalize websites for over-optimizing or for using spammy tactics designed to game their system. In fact, for local businesses, not optimizing your website at all may be better than for example spraying spammy backlinks all over the web to your web properties, or overly optimizing them.

3. Choosing the DIY route can get you trapped in a skills spiral -you learn to do one thing today and it leads you down another rabbit hole tomorrow – and a new learning curve. Before you know it you could be spending more time learning the web optimization game than running your business. Almost every month new tactics come along how to rank websites or how to drive traffic to your websites. You want to focus on your business – not run around chasing visitors to your web pages!

4. While your web properties are a good way to attract new prospects into your business, most experts agree that to multiply your profits, your time would be better spent “wowing and wooing” your existing customers. SEO isn’t the game changer it’s often billed to be, especially for local businesses. According to marketing guru Jay Abraham, author of “Stealth Marketing – How to Outmaneuver, Outwit, and Outmarket Your Most Formidable Competitors… Before They Know What’s Hit Them”, the key to staying ahead in competitive times is to tune up your marketing – “to make sure you’re getting new customers coming in, old customers coming back, and customers purchasing more.”

SEO will get you new customers but these are in many cases “bargain-hunters” -rarely your ideal customers. You get those through referrals, or by word of mouth marketing…

5. Lastly, even assuming you did the grunt work and learned the ropes of search engine optimization, a really good SEO should give you phenomenally better results, plus, outsourcing to a good provider is always a great return on investment because it saves you that most precious of commodities – time. Time you can use to get to know your customers better, to communicate with them, to improve their experience process when they buy from you.

In closing, as a small business owner you should learn what you can about web search optimization, just so you know what’s good for you and how to tell a good SEO from a bad one. But you stand to gain more if you outsource this part of your marketing efforts; both in terms of time you can save, as well as costly mistakes you can avoid – and ultimately, to ensure you get good return on your investment.

If you think PR is dead, then you are missing out big on the brand visibility opportunities that PR in this digital age comes with. Of course, times have changed. The old tactics of traditional public relations that find expression in strategic event coordination, crisis communication, reputations management, trade shows, sponsorship opportunities, outreach, distribution of press releases and leveraging on traditional media (Radio, TV, Newspapers) — have now given way to more digital approaches.

The strategies applicable to both old and digital PR converge at the point where connections are built and managed. However digital PR comes with the added benefits of Search Engine optimization and link building across the internet while also providing measurable and tangible results and insights and producing easily shareable content.

Why Should Online PR be integrated with SEO?

SEO and PR work together in more ways than one. First, creating premium quality content can earn you backlinks to your site. Then the more media coverage your brand receives, the more link back to your site you will get. Lastly, with excellent PR process, you get to build greater connections with influencers in your industry thereby getting more links from blogs and social media posts, leading to an increase in SEO.

Because the realm of online PR is more specified than that of traditional, it will help grow your brand visibility and patronage online. However, the integration between SEO and PR becomes a lot stronger when executed strategically.

Here are 6 top ways to drive search engine optimization with Online PR.

1. Unify your goals across SEO, PR and other Marketing efforts

Each of these marketing concepts has their unique workability styles, yet their aim is the same. While SEO leverages on digital channels to connect with customers and generate more leads, PR relies heavily on media relations to generate more media coverage of the brand. In the end, their target is to reach customers – and that’s the part you should focus on the most. Only then can you harness the capabilities of the different channels.

2. Use data gotten from researching both SEO and PR to create an overall persona.

While SEO relies on audience research to create a brand personality, PR focuses on Media research to find out the kind of publications that appeal to a brands target audience and search for reporters that cover topics relevant to the brand. Combining both results will create a strong, unified persona.

3. Coordinate Content and Keyword across all digital channels to project a unified brand identity.

All your social media and blog posts, e-books, newsletters, landing pages, video ads, media messages and press releases should project the image your brand is trying to communicate.

4. Use your PR Expertise as a Guide in Crafting Content.

With proper research, PR experts get data on the kind of content their audience will find consumable, valuable and shareable. Let this expertise guide you in creating high-quality, SEO content. While SEO professionals are creating high ranking content, incorporating the most appropriate keywords and sharing them across social media channels, PR experts on the hand should be busy pitching this content and drawing as much attention as possible to it from high-quality links.

5. PR can Leverage on SEO keyword strategy

The keywords used in press releases can trigger reporters to use those targeted keywords when describing a brand, thus increasing the likelihood a business appears in searches for those specified terms.

PR needs to harness and extend SEO keyword strategy – for example, keywords and keyword phrases should appear in critical statements, press releases, media interview, FAQ documents, Social media bios, Website Meta titles and descriptions and website copy.

6. Connect with high-end influencers in your industry

Influencer marketing is non-negotiable in integrating SEO and PR efforts for your site. Connecting with influencers can earn you high-quality link backs from the media, other businesses, and pages with high traffic. Establishing connections with these influencers increases the chances that they will share your content with their audience and even link back to your site, making such content more visible, linked to and of course share.

SEO is a crucial aspect of building a sustainable online presence, but it performs better when it joins forces with PR to create strong results, A link back from Forbes for instance, even if it’s a text link carries a heavier weight than mere blog comments. So you should focus on creating high quality, shareable content. You also want to make your content is adequately and proportionally stuffed with keywords added to the fact that they have to be relevant to a target audience.

Of all the Internet marketing strategies in use today, organic search engine optimization – or organic SEO – one of the oldest, battle-tested methods of achieving top rankings in the search results. Organic SEO works to build rankings for website based on having highly relevant content that is applicable to the keyword phrases that users are searching for.

To achieve high rankings in the organic search results, there are a variety of both on-site and off-site SEO strategies that work in tandem to help build authority and trust with the search engines on selected keyword phrases.

Below you can read five basic strategies that search engine optimization companies use in order to benefit their clients’ organic SEO strategies.

1. Conduct exhaustive keyword research: Keyword research is the process of uncovering the most beneficial key phrases that Internet users are searching for that you’ll want to target for your organic SEO campaign. Before you start your keyword analysis, you must determine who your target audience is and whether you’ll target Internet users on a local, regional, national or global scale. If you’re simply targeting local searchers, you’ll want to uncover keyword phrases that use geo-specific modifiers for your keyword targets (i.e. Rental Cars in Atlanta or Atlanta Rental Cars.) There are many useful tools that allow you to conduct keyword research to find which phrases are being search for by Internet users. One of the best is the Google AdWords Keyword Tool, which is a free keyword analysis tool that lists keywords based on their search volumes and how competitive they are.
2. Have strong SEO copywriting: Once you’ve uncovered the most beneficial keywords for your organic SEO campaign, you’ll then want to have a professional SEO copywriter develop optimized web content for your website that uses these keywords in a strategic manner that benefits organic SEO. Each web page on your site should be dedicated to on main keyword phrase or topic and that keyword phrase or topic should be used throughout the web content on each page strategically in header tags (H1, H2, H3, etc.) and throughout the body text. Utilizing strong tags on your keyword phrases also lets the search engines know that this word is more important than the others on your web page. Having well optimized SEO copywriting is a key ingredient in the overall success of your organic SEO strategy.
3. Optimize Your Meta Tags: Meta Tags are informational tags that tell the search engines what your web page is all about. There are three main Meta tags that you can optimize for organic SEO benefits. The first tag is the Title tag. The Title tag, which shows up at the very top of each page in on the search engine results page (SERP) should include your targeted keyword phrase toward the front of the title tag. This also holds true for the meta Description tag, which is the second most important meta tag that you can optimize. The meta Description tag is a brief 170-200 character content block that shows up directly underneath the page URL on the SERP. Including your targeted keyword and a variation of that keyword is a best practice for optimizing your web page for organic SEO. The final meta tag I’ll discuss is the meta Keywords tag which has become less and less important for organic SEO. This tag was often abused by SEO companies that stuffed the tag with every keyword under the sun. Now Google doesn’t even use this tag to factor into how well a page ranks for certain keywords. I still use it however, because it’s like dotting the ‘i’ on your meta tags. Don’t over stuff the tag, but include your main keyword phrase and a handful of closely related keyword variations in the tag.
4. Utilize search engine friendly URL structures: The URLs of your website should also keep your targeted keywords in mind. Optimized search engine friendly URLs work to support your optimized web copy and meta tags by including the same targeted keyword phrases in the URL string. If your web page has the same targeted keywords in the Meta tags, in the body copy and in the URL, that all combines to make your web page highly relevant to the keyword phrase being targeted for your organic search campaign.
5. Start a content marketing strategy: Once your website is well-optimized for organic SEO, the next step you should take is starting a content marketing campaign that helps to build links to your website. Building links to your web pages builds authority for your web page on the particular topic it discusses. The best way to garner these links is by blogging and article writing, as well as distributing other content to other websites such as videos and press releases that help to build your online footprint and to help build links back to your site. This off-site content marketing strategy is a crucial cog in achieving long-term organic SEO success.

Promoting a state versus promoting a product requires different mindsets. In the first case, a state encompasses many facets – downtown, historical attractions, museums, demographics, environmental initiatives, industrial zones and many other topics that would interest visitors. In the second case, promoting a product imposes a narrower focus. You feature the product – how it’s manufactured, how it can benefit users and sellers’ payment options. Since selling a product is more concentrated, the target audience is defined and sales objectives are more clearly established.

Promoting a state is a more complex activity, whether or not it’s for the public sector (city governments) or private sector (travel agencies or tour organizers).

State or product – different approaches, different outcomes. Both, however, share a common thread. For any type of online promotion or advertising to work, search engine optimization must be the guiding principle.

SEO for state of New York

Why is it important for New York-based companies and organizations to use SEO strategies?

Reason: to attract the correct target audience so that web site operators and owners can pull in substantial traffic. To pull in substantial traffic, the web site must look professional, comply with search engine requirements (look and feel), offer quality content, and encourage repeat visits or convert visits into points of sale.

If the city government, for instance, wants to promote the best spots to visit in downtown Manhattan, its web site must zero in on the downtown core by using keywords that are frequently used by people when looking up New York. The following elements therefore must be featured with relevant information (this is not a comprehensive list):

Statue of Liberty

Central Park

United Nations

Soho

Metropolitan Museum of New York

Cornell University, Vassar and NYU

Wall Street

New York Subway

Chinatown

The boroughs (Brookly, Long Island, Bronx, etc)

Sloan Kettering Cancer Center

And many other spots that a first-time visitor would be curious about. You’ve heard the phrase “content is king” hundreds of times. An excellent SEO strategy for a web site promoting New York would be to provide useful information that not only fulfills the tourism need, but also covers history, operating hours, and even testimonials.

What do people want to know when they’re planning a trip to the Big Apple? Hotels and restaurants obviously. An SEO expert would probably contact a few major hotels and ask about reciprocal links.

Take a restaurant entrepreneur in Manhattan who does brisk business. If he averages about US$50,000 a week from walk-in customers, imagine how much more his restaurant could make if he had a web site that ranked well with the search engines. This means his retaurant would make it to the first two pages of say Google or Yahoo every time a surfer types “New York restaurants” or “places to eat in Manhattan” on the search engine box. This is proof that his SEO provider knew what keywords to target and used a number of ways to attract visitor traffic.

In addition to foot traffic to their physical locations, businesses in New York could increase business by also establishing an online presence powered by good SEO practices.

The present economic crisis and fierce competition make SEO indispensable. Business people are not the only ones who benefit. Here are some individuals/groups/organizations that could use SEO to their advantage:

Investment brokers

Doctors

Psychologists

Antique collectors

Hobbyists

Symphony orchestras

Student credit unions

Environmental lobbyists

Restaurateurs

Spa operators

Massage clinics

Fashion consultants

Tour operators

Insurance companies

Real estate agents

Pet supplies store

Chambers of commerce

As you can see from the list, there’s a New York SEO package for everyone!

What is SEO copywriting? SEO copywriting/professional copywriting, also known as Writing for Search Engines, is a new kind of writing, which implies writing contents in a web-friendly manner! Search Engine Copywriting is, in fact, a re-writing process of existing ‘creatively written’ copy. In simple words, keyword based writing is called SEO copy writing. But it doesn’t mean that SEO writing is mere an attempt to insert several disjointed; thesaurus-sounding keywords into the copy just to make it rank high in search engines. Search engines like Google, and Yahoo!, always spam contents overstuffed with keywords. So, while planning for search engine copywriting, you need to take care of the density of keyword usage in contents.

Search engine copywriting is different from other copywriting because it is written for both search engines as well as human surfers. However, SEO copywriting is not extremely difficult but little complicated. Given below are some tips to write professional copywriting for SEO.

Know Your Keyword Before You Start Professional Copywriting: If you know which key phrases you are optimizing the page; it becomes much easier for you to deliver SEO copywriting services. As you begin to write, include key phrases all the way through your body copy, not just in the first paragraph. For best results, focus your copy on only two or three primary keywords. Click here to download the tool for keyword analysis.

Frequency of Key Phrases for SEO copywriting: How often should you use key phrases? There is a “3% guideline” that states 3% of your words should be keywords. However, this is JUST a guideline. Don’t kill yourself to achieve a 3% ratio. Remember, your copy has to sell as well as attract the engines’ attention. Don’t ruin perfectly good copy by forcing keywords where they just don’t fit. So, take care of frequency of key words, while planning for search engine copywriting. In order to check the keyword density of your web page, free download here.

Must Know What the Web Site Is All About: Before starting SEO copywriting, you must know the target audience of the website. Once you know your target audience; you know your keywords; now put the two together to create compelling, search-engine-friendly copy. For example, if your website offers web development & designing services, target keywords accordingly.

Optimized Text-Length on Page: It is advisable to have sufficient text on your home page and important section pages for effective search engine copywriting. Search engines like to see between 250 to 500 words of text on a page to assess its keyword relevance. Let the beginning of the page text contain your important keywords. Some search engines do not read deep in your page. As such, it becomes important that they read your initial text with the keywords. Avoid placing links in images. Search engines cannot read images.

Professional copywriting Using CSS (Cascading Style Sheets): CSS or Cascading Style Sheet is a style sheet language that allows you to tell a browser how to present your page. CSS can be used to control text formatting, thus maintaining the visual appeal of the text in headings. This separates the presentation style of the documents from the content, hence simplifying site maintenance. This includes specifications regarding the kind of font to be used, spacing, color, margin, border etc. Want to learn more about CSS, click here.

Search Engine copywriting for Meta Tags: Meta Tags are used to communicate information to the search engine crawlers that a human visitor may not be concerned with. It should be noted that, Meta Tags in HTML are not necessary while making your web pages but SEO-wise; they can be a great help. Owing to its easy manipulation by webmasters, some Meta Tags (Keywords, Title, and Description) have lost the importance they enjoyed till some years ago. There are tools available, which automatically generate meta tags. Click here to download the tool.