Posts tagged: why marketing is important for business

Like with most things, computer speak has a language all its own. When you create a website you most likely will encounter a lot of new lingo, and while some of it actually makes a lot of sense there are some terms that may be a bit weird, even for the techy among us.

When you think of a white hat you may think of the Kentucky Derby or a Royal Wedding but in SEO speak it means the group of techniques that use the best practice, the ones that earn you all the gold stars and brownie points, the ones that don’t use bad manipulations to gain traction or ranking, but those who do what they do to the best of their abilities, create wonderful content and follow all the rules.

Things like time on page is pretty self explanatory. There are actually people out there who analyze data like how long people spend on a certain site. They are timed and when they click out that data is collected. You optimally want people to spend some time on your site, not just click in and out in three seconds.

A mirror allows you to see yourself every day, well a mirror site is the same principle, it’s the same site at a different address. Sneaky.

Link bait is another term that makes a lot of sense, especially if you use social media a lot. Think of all those quizzes that start “only 10 percent of people can ace this quiz” and so you click and try to prove them wrong only to find the quiz is super easy and a five year old could have aced it. This is link bait. A page that is designed to attract incoming links. You click, they have done their job.

Now for a strange one–latent systematic indexing. What this means is that the search engine will index commonly associated words in a document or content. These are also known as long tail searches. This also lets you avoid keyword stuffing in a document as you can use similar words or words associated with your original keywords to get your point across.

What about code swapping? This is when people change the content of a site after they have achieved high rankings. This is dicey to do as the content may not be as informative or even interesting after the switch. It will eventually hurt the ranking.

You want to grow your business quickly to continue earning even more money than what you are getting now. For this, you need to hire the best local SEO expert who will help realize your dream by easily reaching out to your target audience residing in a particular geographical area or territory.

Top 5 things to look for:

1. Knowledge

The professional you hire must have extensive knowledge and is experienced in the digital marketing sphere. There are many strategies that are known to provide noticeable results with the same level of work as offered by others. The expert should have clear understanding of the various aspects of SEO and should explain you on what to do in order to improve your search engine rankings.

2. Effective Communication

Assuming that you hire a local SEO agency who knows its job, you don’t seem to get your desired results. On calling them or emailing them, you don’t get an answer from their side. Please don’t allow yourself to fall in such a situation. People must always look for a local SEO firm who communicates well and always keeps its clients updated about its work. Effective communication will help you understand what the professionals are doing to help you achieve better business results.

3. Transparency and Honesty

If someone tries hard to convince you how good they are in SEO but cannot explain you the methods they use or will use in dealing with your specific online requirements, better avoid such a company. A good consultant will always describe what he will do to help you. While ranking today is hard to achieve, at least hire someone who is honest enough to tell you things as they are.

4. Reasonable Pricing

You may find a company who promises to do a flawless job as far as optimizing your brand is concerned, yet their fee seems very low compared to others. On the other hand, there may be someone who claims to be very professional, but charge thousands of dollars to potential customers. Pricing can be a tricky part, and you need to find a genuine local SEO firm who provides great services at a reasonable price. Do not go for very low rates as the job may be substandard.

5. Timing

A good local SEO consultant will always complete his job on time and will not extend the time limits to give you your desired service. You should go for someone who is realistic about the deadlines and the time needed to get the job done. If someone promises you to bring your website at the top of search engines in just a week, be careful about that company, as it may either be using dishonest techniques or they are simply lying. You must trust someone who will offer excellent services in creating quality content, creating the layout of your site, placing content properly and generating inbound links. Remember that all these work takes time.

Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. A search engine optimization company in India uses smart keywords to optimize a website’s content to attract higher rankings from search engines. In this age of digital media, SEO rankings play an important role in driving business for a brand.

With the rise of digital media, consumers have become more aware of the market. Almost every purchase cycle starts with a product query on the search engine. Brand names which appear among the top search results have a higher chance of capturing the customer’s attention. Studies have said that the average digital user does not check further than the first 5 search result links. This is why all brands make efforts to improve their SEO ranking so that they can appear among the first 5 links. For example, if a person is thinking to buy a microwave. The home appliance brands which appear among the top search results, the consumer is more likely to buy the microwave from one of these top brands.

Majority of business organizations are hiring a search engine optimization company in India to avail the full benefits of higher SEO rankings. Some of the helpful tips to increase a website’s SEO rankings are:

Produce relevant content

The content of a website plays a vital role in its SEO ranking. Factors like website traffic, dwell time, and bounce rate is an important SEO factor. To be ranked higher, a website must always create fresh, unique and relevant content. When the target audience finds a website content useful for their purpose, they are more likely to visit the site regularly. This can help to increase website traffic and build brand authority. By posting relevant content, websites can also make sure that readers spend more amount of time browsing through their content. By engaging the audience for a longer duration, the website’s dwell time will increase and bounce rate will go down. These factors help to improve the SEO ranking.

Page loading speed

If your website has a slow loading speed, it can affect your SEO rank in two ways:

1. Popular search engines like Google and Bing take note of a site’s page loading speed. If the loading speed is too slow, search engines will give your website a lower ranking.

2. Studies have stated that if a site takes more than 5 seconds to load, 40% of visitors will abandon the page. This will increase your website’s bounce rate, which will have a negative impact on the SEO.

Therefore, brands should ensure that their website pages load smoothly and quickly. High loading speed will fetch you a higher SEO rank.

Mobile optimization

The growing popularity of mobile phones means that an increasing number of internet searches are being carried out by mobile users. Thanks to smartphone and high-speed internet, consumers are free to access the search engine anytime they want. Recognizing this, search engines have started ranking websites based on their mobile compatibility. If a site is not optimized for mobile viewing, its ranking can be bumped down. To achieve higher SEO, brands should optimize their websites for mobile use.

Additionally, there are many other steps that can improve SEO rankings. This includes optimizing images, using outbound links, to use more than text, and much more. By simply following these basic steps, brands can find it easy to improve their SEO rank.

Visit our Website: http://www.ursdigitally.com/SEO-services

Or http://www.ursdigitally.com/digital-marketing

On a yearly basis, the SEO agencies all around the globe focus to become the topmost of the companies that are listed. These companies aid their customers with SEO needs such as social media marketing, link building, content creation, and many more things. Almost all of these agencies have been on all sides for years and years and have a lot of experience to back up their assertion and the work that they do.

It is crucial if you are attempting to discover one of the best SEO companies in Delhi that you understand which ones are in the topmost for the recent year. This can aid you to nail down the list of alternatives that you are interested in working with and computing out which ones would suit your requirements. They work with small along with the big businesses and they will ensure that you get the work done whatever the circumstances how large your team or estimate is.

Here are some of the top SEO companies for 2021 to 2022, consisting of the following:

Acmeinfolabs.com

This SEO company is result-based and has experience of more than 10 years of in this industry in India. They have a team of committed and laborious employees. They can help you in social media marketing, Search Engine Optimization (SEO), Pay per click (PPC), Link building, Content creation, Web designing, and many more. They have worked with many companies across India.

Techanvi.Com –

This company is performance-oriented and they have more than 10 years of experience in this field. They have worked with some of the top 500 companies together with some setting-ups that are locally aimed. They outline campaigns that are client customized and they work to deliver more traffic, leads, and revenue that results in a developing business.

Thriveagency.Com –

If you wish to work with a big company that has its offices all around the US, then this agency is the one. It has more than 10 years of working in this industry with B2C and B2B-related SEO services. They have SEO experts who are dedicated with thorough knowledge and expertise. They make tailored SEO procedures for customers, onsite SEO, link building, and organic SEO for their customers. They have worked in a broad variety of fields such as manufacturing, home services, healthcare, finance, and education.

Seoinc.Com –

For those who are interested in producing more traffic for your business, then you can wish to seek this agency. The agency was established in 1997 and they have worked with 1000s of numerous businesses all around the US. Here they ensure that the clients are satisfied and they will make sure that the procedures that they are generating are tailored for each and every business.

Coalitiontechnologies.Com –

If you are interested in enhancing how much revenue your business is creating, then you must talk to the professionals at Coalition Technologies. They can aid you with digital marketing, social media advertising, web design, lead generation, local and national SEO, and many more. We provide the best and affordable SEO services in India. They have more than 110 ratings on Google with a 4.7-star rating and they make use of software that was tailor-built inside to make sure that their customers get outcomes.

SEO. Co –

One more alternative if you wish one that aims at first and foremost SEO, then this agency would be the best partner for you. They have been working in this field for a long period and their team has a lot of skills, training, and expertise. They can aid you not only with any of your SEO requirements, but also with digital marketing, content marketing, and much more things.

Cardinaldigitalmarketing.Com –

This Atlanta established agency particularize in marketing and works laboriously to get the outcomes they require for their customers. They have been working and running their business for more than 10 years in the corporate, legal, and healthcare fields. They also have a client retention rate of 97% with a per month growth rate for clients of 28% and the average term of each client is 5.2 years. They can aid you with SEO, PPC management, Facebook advertising, conversion rate optimization, and programmatic display advertising.

Brightedge.Com –

If you are a smart marketer and wish real-time details about the campaigns that you are operating this is the path to move. Not only that, but they can aid you with your rankings and even acquiring all of the aims you have with regards to advertising and ROI. The services they can provide you consist of mobile-related, local SEO, social media marketing, content marketing, and many more things.

Seoinboston.Com –

When it arrives at enhancing your sales and clientele, then SEO in Boston can aid you. They will aid you with examining your website for both offline and online content together with optimization of your source code, formation, and content. They cannot only do this, but they will also make sure that you get a comprehensive report to make it simple for you to make alterations.

These are just some of the topmost SEO companies in the world that you can operate with, so ensure that you are talking to them and getting the aid that you require today.

Are you a local business owner that is need of some new means of getting new customers,leads, and sales? Has your business ever tried or even heard of internet marketing, Local SEO, mobile marketing, or Pay Per Click marketing? Please read on to find out what your business is missing.

Small business owners, local business owners, and big corporations alike, generally speaking, all have recognized that internet marketing, search engine marketing, and mobile SMS marketing are all powerful, ethical, and efficient channels for broadcasting and advertising campaigns.

In a world of ever evolving technology, many industries such as marketing and advertising have reaped huge rewards in terms of being able to get there message in front of more people in a much cheaper and way more personal fashion. Compared to traditional direct marketing and advertising channels (and industry or type of business); internet marketing, SEO, PPC marketing, and mobile marketing – have all proven to be very cost efficient and very powerful mediums for generating new leads and sales for businesses.

If you happen to be a local business owner, there are questions that you should ask yourself and also strongly consider when it comes to internet marketing services and mobile marketing services for your business.

-Do you have a search engine friendly, up to date, clear call to action, easy to navigate, and mobile optimized website?

-Are you aware of the free places you can list your business or businesses on major search engines, which if set up correctly, can ultimately help your business within days of local business listing approval(s)?

-Have you seen the statistics proving internet marketing and internet advertising, mobile marketing, and mobile advertising for business owners and local business owners is one of the cheapest and most effective means of advertising and marketing?

-Have you searched on the top three search engines for keywords relating to your business and area to even see what your competition is doing online already? Check it out, you may be surprised.

-Do you know what local search engine marketing and local SEO means?

-Have you ever tried pay per click advertising and pay per click marketing for your business?

-What other forms of existing advertising and marketing campaigns and costs do you currently have?

-Have you ever used online advertising, online marketing services, and mobile marketing and advertising services?

-Are you ready to take your business into the next generation of marketing and advertising, or are you going to sit idly by while your competitors reap the rewards? You decide…

In a world full of financial hardship and loads of competition, every business owner needs to leverage every possible channel they can to make it through these rough times. Unfortunately everything costs money, but if you want your business to grow, you need to spend the money to grow. The proof is in the pudding people, internet marketing and internet advertising along with mobile marketing and mobile advertising is the next evolution in marketing and advertising, the question is what are you going to do about this for your business?

Do you think your business could use more information on internet advertising services, PPC marketing services, SEO Services, and/or mobile marketing services?

What You Don’t Know Online Can Hurt You

How do you know if you need a local SEO strategy? The critical word in this question is “local.” Do you own a business that draws in customers from zero to 15 miles away? Would potential customers looking for your products and services drive up to ten minutes to get to your business? If you can answer yes to these questions, chances are you need to manage your local SEO strategy.

So, what is local SEO? And why is it important?

What Is Local SEO?

Local SEO involves optimizing your online presence to attract business from local searches on Google and other search engines. According to Hubspot’s local SEO statistics, 46% of all Google searchers are looking for local information. And 72% of consumers who searched for a local product or service using local SEO near me searches visited a store within five miles.

So, does local SEO work? It sure did if you were one of those businesses. Are you wondering where to start? To illustrate the benefits of focusing on local SEO, we’ve put together a list of five reasons why it’s essential for your business success.

5 Reasons Local SEO Is Essential for Your Business Success

Reason #1 – Your Business Details Appear in Front of Consumers Looking for Your Products and Services

Remember the good old days when you scoured the yellow pages to find businesses offering the products and services you needed? Today, all you do is type the product or service you’re looking for into a search engine on your laptop, desktop, or mobile device. The businesses that provide those products or services will pop up. And, if you type “near me,” it’ll show you everything close enough to drive to from your current location.

Pretty slick. Those local SEO “near me” searches save you time. Just choose what you like, pull up the map and directions, and you’re good to go. If you look at those results carefully, you’ll see they’re populated by online business directories, much like the yellow pages of bygone days.

When you compare local SEO vs. organic SEO, both are still important. You want a content marketing strategy that helps your pages rank in search engine results for specific keywords and keyword phrases (the goal of organic SEO strategies). But local SEO is critical for businesses that serve a localized community. It’s somewhat less important for global companies that draw customers from all over.

Reason #2 – Consistently Accurate Online Directory Citations Boost Your Organic and Local Pack Rankings

You must list your business name, address, and phone number accurately and consistently across the top-ranked local citations and business directories. That information is referred to as your NAP Data (name, address, phone). A search engine bot is more likely include your business in the search engine results pages (SERPs) if it’s confident that your information is consistent and accurate.

That seems fair. Do you think you might get frustrated if Google sent you to a business that isn’t there or gave you a phone number that’s no longer in service? Search engines want to find this basic information about your business in numerous places throughout the internet.

When they find that information in several places-and it’s all consistent and correctthey trust the data. But if Google or Bing, for example, see confusing, inconsistent data, they consider it less valid-less reliable. Therefore, search engines are more likely to bypass you in favor of a business with more consistent NAP Data.

Reason #3 – Your Business Site Gets More Links Back to It from Authoritative, Trusted Sites

Backlinks, or links pointing to your site from trusted, authoritative websites, play an essential role in SEO. They validate your website’s existence, proving that your site is a viable force in the vast internet universe. Additionally, some directory citation sites add a website URL field to their listings and display these URLs as ‘dofollow’ links. That passes valuable link equity to your site. Search engines use backlinks to determine your domain authority, boosting your SEO (as opposed to ‘nofollow’ links, which are nice but don’t give you any juice).

Want another great way to snag a backlink while doing something else worthwhile to build your business? Join the local chamber of commerce or other business group. Doing this will provide a relevant local link back to your website, and you can network at local events. While you’re at these events, you might pick up some business or even more backlink opportunities.

In addition, if you have vendors or are a product provider, you may want them to link to your website as well (with a dofollow link, of course).

Reason #4 – Your Business Will Be Closer to Landing on the First Page of Search Engine Results

Online business directories take up quite a bit of real estate on search engine results pages (SERPs). As a result, local businesses they list in their directories get top billing on local search queries. If you’re not on those lists…

You need to know how to get your business listed in these local citations business directories because you’ll lose out on valuable business. And what you don’t know online can hurt you.

You might have the best pizza in town, but if the guy across town doesn’t find you when he searches for “pizza near me,” he’s going to go buy his pizza from your competitor. And that brings us to Reason #5.

Reason #5 – Your Business Will Gain Opportunities for Third-Party Reviews

Here are the three core pillars for ranking well in the Google Local Map Pack.

• Relevance

How well do you target the keywords or topics your potential customers would search for on your website?

• Prominence

How well does your business stand out online?

• Proximity

How close is your business to the potential customer searching for your products or services?

We’ve touched on relevance and proximity. Now it’s time to talk about prominence: the positive reputation and comments your business enjoys across the internet. How do search engines find this information? Many citations and directories allow customers to post reviews and grade their experiences with local businesses.

If you deliver excellent service, your business will benefit from this added perk. But it’s not enough to get good reviews. You should also respond to them. And, if you get a negative review, don’t sweat it. Just be sure you keep your cool and respond appropriately. Work on resolving the issue as quickly as possible. Even a simple apology is better than no response at all.

More Tips for Local SEO

Local SEO for multiple locations, list all of your staffed locations, including the complete name, address, and phone number on a Contact Us page on your site.

For businesses with 10 or fewer locations, list the complete name, address, and phone number of each location in the sitewide footer.

Make sure people can easily find your phone number on your website-and that it’s clickable on mobile devices.

Just as you want to be consistent on the directories, make sure your NAP Data is consistent across all pages of your website.

If your business serves multiple locations, you need a separate page with unique content for each site. Avoid copying and pasting from one page to the other.

Customize Your Local SEO to Your Business Type

So, what you don’t know online can hurt you. If your business isn’t working on a local SEO strategy, you’re leaving money on the table that your competitor across town will pick up.

Local SEO works well, but it takes time and patience just like organic SEO. That’s why many businesses hire a local SEO agency to put all the pieces together.

Simply, creating a website and hosting it in World Wide Web is not just enough. Until and unless your website is visible on Search Engines, one can not highly benefit from it and make it productive. Let’s say you have a great website built in latest design trend & technology, but later you find out your analytics shows zero visits. This is because no one knows your existence on the Internet. The website, it’s the latest technology, design trends become worthless if no one finds it. The solution to this is Search Engine Optimization.

Let’s expand these points to help understand why SEO is so vital:

Increase Traffic:

Research has revealed that the majority of the traffic to websites come through search engines. Though there are numerous other channels through which you can market your website, but, search engines signify the finest way to market all types of businesses. Using keyword analysis, you can identify the market size, number of search for that exact keyword, competitive arena and even identify the intent behind keyword searches. As you track the traffic using the necessary tools you will be able to watch more people visiting your site and sales going through the roof.

SEO is not a cost but Investment:

SEO has been proven to be one of the leading cost-effective forms of online marketing, delivering a higher Rate of Return. By comparison to other marketing tools like social media marketing, PPC advertising, email marketing, it is comparatively cheap. With some effort and money up front for the SEO costs, you will get an opportunity to watch your website receive consistent traffic. So, in online marketing, SEO is only the means that can deliver a high rate of return.

Higher Brand Credibility:

SEO can make your brand stronger, healthier and well-recognized. Most of the online users consider businesses that rank highly on popular search engines such as Google as reputable companies. Therefore, if you appear on the first listing, you will be the company to look up to and to beat. Not only that, SEO does maximum exposure and an all round promotion on the World Wide Web, utilizing various techniques to ensure that the goal is reached on time, and within the stipulated budget.

Reach a wider audience:

Your website is the initial point of contact with your audience online. It can generate leads, qualify forecasts and fascinate potential new customers, partners or investors. No matter what you do, without an effective SEO marketing strategy, you won’t be able to reach a wider audience. And you will need that wider audience in order to increase the revenue generated from your online business. SEO has high conversion potential; it addresses its audience’s concern and problems, building trust, and convincing prospects that the company is the right one to do business with; you can enjoy an excessive rate of visitor-to-sales conversion that’s the envy of your industry.

Your competitors are doing it:

The Internet, just like the real world is full of competitors trying to hog the limelight, and gain maximum exposure. And therefore, the importance of SEO marketing cannot be undermined in today’s world. So, it’s time to realize, that somewhere down the line, you will need an effective search engine optimization strategy. Don’t ignore this valuable tool and let your competitor to lead.

SEO is a never-ending process. If you’re not moving forward and refining your position, you’re behind ground to your competitor.Ranking high on Google is very important if you want lots of visitors to your website.